Vice President, Marketing

BrightSpring Health Services•Louisville, KY

10d

About The Position

Reporting to the PharMerica President, the Vice President, Marketing will be an integral member of the leadership team with responsibility for our brand messaging, marketing communication, print and digital presence, relationship development, and product sales strategies that drive exceptional business growth. This role demands a dynamic and visionary leader with a proven history of creating transformative marketing strategies, achieving measurable outcomes, and fostering cross-functional alignment across diverse teams. The ideal candidate brings deep expertise in marketing both services and products while excelling in the management of digital and event-driven marketing initiatives. Applicants should reside in, or a commutable distance, to our Headquarters in Louisville, KY The position requires approximately 25% travel

Requirements

Bachelor’s degree in Marketing, Business, or a related field; Master’s preferred
12+ years of leadership experience in senior marketing roles, with a track record of success in the healthcare, pharmaceutical, or related industries
Visionary leadership with a demonstrated ability to inspire and lead high-performing teams.
A strategic mindset focused on delivering measurable and sustainable business outcomes.
Exceptional storytelling and communication skills to craft compelling brand narratives.
Advanced analytical and problem-solving skills to inform and refine strategic decisions with the ability to translate insights into actionable plans

Responsibilities

Defines and champions an innovative marketing vision and roadmap to position PharMerica as a leader in the industry informed by market insights, customer feedback, and business priorities
Develops and maintains a deep understanding of our market(s), customer behaviors, market segments, competitive landscape, and competitive positioning; Monitor and evaluate brand performance, making adjustments as needed to enhance brand equity
Stays ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof PharMerica’s marketing strategy; Conduct market research and analysis to identify trends and opportunities for growth
Partners closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives
Defines clear metrics and key performance indicators (KPIs) to evaluate marketing performance and support data-driven decision-making
Collaborates with internal and external stakeholders to secure PharMerica’s participation in high-profile sponsorships, speaking engagements, panels, and industry discussions
Leverages event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact
Develops lasting relationships with strategic customers, trade groups, professional industry/medical organizations and supplier partners