Vice President, Marketing Science Analytics, Customer Engagement Team

Analytic Partners•New York, NY

6d•$210,000 - $300,000•Hybrid

About The Position

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world's largest brands for 25 years. Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster - unlocking business growth and creating powerful customer connections. With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Poznan, Sydney, Melbourne, Charlottesville and Denver, we're growing fast. And we're looking for top talent to join us in shaping the future of analytics. To learn more about what we do, visit analyticpartners.com - and see why we're recognized as a Leader in the industry by independent research firms Forrester and Gartner . What you'll be doing: The Customer Engagement Team (CET) is the analytic and consultative backbone of Analytic Partners. We believe that the most successful way to service our customers is to employ a business model where the people who are partnering with the customers are the same as the people who prepare, analyze, and deliver insightful, data-driven results and guide customers to use our technology solutions to make optimal decisions. Analytic Partners does not offshore or outsource any of our work; it is all done in-house. Therefore, this high-touch service requires a passion for analytics, balanced with strong communication, a consultative approach, and the ability to deliver a software plus services solution, all to enable our customers to grow their ROI. At Analytic Partners, you will advise and partner with large, well-known businesses, many of which are Fortune 500 or 100 companies. Your work will help influence their strategic and tactical planning for marketing and beyond, creating growth opportunities which are measured in the tens of millions of dollars. We develop relationships with our customers and meet with senior audiences, from brand managers to media directors to head of analytics to CMOs, CFOs and CEOs. You will learn, measure, and be an expert on marketing, from the basics to contributing to the latest innovations and developments. Our impactful insights are derived from our ability to build accurate and predictive models. A deep understanding of our customers' data and business, in combination with our customized approach, allows us to âsolve the puzzleâ of what drives sales, profit customer accounts, brand health, or whatever it is our customer wants to do more of. You will work as part of a team, spending a portion of your day collaborating with colleagues and customers and part of your day working independently. AP is committed to providing training through our immersive, onboarding Bootcamp which provides the technical and conceptual framework for applying these skills. Ongoing training from the latest methodologies to career development allows employees to grow and thrive at Analytic Partners.

Requirements

Bachelor's degree or higher, with preferred major in on of these fields or related field: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing
15-20+ years of experience with marketing mix modeling, unified measurement, digital media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience
Proven success with customer delivery of advanced analytics programs
Highly analytical with strong problem-solving skills and attention to detail
Strong Project Management skills with the ability to organize and prioritize schedules
Experience managing and leading other people leaders and teams, to perform and achieve their full potential
Experience leading a customer portfolio, and working with senior customer stakeholders & C-suite
Experience leading customer renewal strategy and contracting
Experience leading upselling and growing a customer's scope of work
Experience managing and leading a P&L
The ability to travel domestically and/or internationally
Excellent verbal and written communication skills
Proficient working knowledge of Microsoft PowerPoint and Excel

Responsibilities

Strategically manage a portfolio of accounts (Customer Portfolio commensurate to VP level) and provide thought leadership to delight the customer
Understanding customer business objectives and provide tactical insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Touchpoint Analytics/Cross Media Attribution, Pricing Strategy, Customer Analyses and Marketing Spending Optimization
Understand the differences and bridge gaps between various types of research & customers insights
Manage towards revenue goals, work with customer to identify white space and mutually beneficial opportunities to incrementally build the analytics program with the customer(s) through either new analytic techniques or regional expansion; collaborate with CET partners and Finance to keep financial systems up to date
Contribute to the company's overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities
Work closely with our Product Team's Commercial Success function to drive customer adoption of our technology platform
Partner with other CET Director and VP account leadership across regional offices to ensure sufficient and balanced resourcing for active and planned revenue
Hands on Project Team leadership and time management to ensure timely and effective project deliverables
Drive objectives by communicating and managing expectations; planning, monitoring, appraising, and reviewing progress; anticipating and resolving potential issues with internal and customer partners
Steward for analytic and data tracking processes; create documentation to ensure consistency and assess opportunities for improvements
Train and coach new & existing team members, guiding career growth and leading performance management discussions
Employ and leverage results from sophisticated analytic methodologies to help customers work through challenging marketing planning issues and business questions, working closely with internal project managers
Hands on presentation development and in-person delivery of action-oriented, insightful analytical presentations and meta-analyses
Provide expert consultative advice to customers; Business acumen: know how to talk about our business and explain/train marketing measurement through advanced analytics to customers; Business delivery: can talk through reports & findings with a high degree of knowledge & confidence
Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organizational efficiency for scalability; including the evolution of business processes scoping and establishing repeatable processes and best practices to scale the business
Lead by example; Communicate, embody, and advocate for Analytic Partners vision and values
Support and drive a culture of accountability, empowerment and engagement while recognizing and appreciating diverse needs