Vice President, Marketing & Communications (VP MarCom)

Hospice of Marion County•Clearwater, FL

61d

About The Position

The Vice President, Marketing & Communications (VP MarCom) serves as the chief architect of Empath Health's brand voice and engagement strategy, driving awareness, reputation, and impact across a diverse set of audiences that include patients and families, referral sources, donors, boards, colleagues, and the broader community. This includes managing brand identity, public relations, media relations, and digital marketing, all while overseeing a team to ensure consistent messaging, driving referral engagement and support business objectives. Key responsibilities include strategic planning, data driven campaign execution, stakeholder engagement and crisis communication preparedness. As a member of the senior leadership team, the VP leads an integrated, multi-market strategy for all marketing, communications, digital, and creative functions, uniting storytelling and strategy under the "One Empath" vision. The position advances the Empath Health mission of Full Life Care-supporting growth across Trustbridge, Tidewell, Suncoast, and Hospice of Marion County, as well as Empath Home Health, EPIC, PACE, Palliative Care, and the (4) Empath Foundations. This role oversees a high-performing team of 12+ professionals and partners closely with C-Team, Business Development, Philanthropy, Access & Engagement, and operational leadership to align message and mission, ensuring Empath's story is told with clarity, compassion, and consistency.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or related field required; Master's degree preferred.
10+ years of progressive leadership in marketing, communications, or brand strategy; healthcare or nonprofit system experience strongly preferred.
Proven success leading integrated digital marketing and communications strategies for multi-site or matrixed organizations.
Expertise in brand management, digital engagement, media relations, and executive communications.
Demonstrated ability to influence and collaborate across diverse internal and external stakeholders, including boards, donors, sales teams, and colleagues.
Exceptional leadership, interpersonal, and analytical skills with a focus on measurable results.

Nice To Haves

Master's degree preferred.
healthcare or nonprofit system experience strongly preferred.

Responsibilities

Develop and execute a unified marketing and communications strategy that supports Empath's mission, growth goals, and community engagement priorities.
Serve as a strategic advisor to the CEO, C-Team, and Senior Leaders on brand positioning, market/service line differentiation, and public perception.
Lead cross-functional alignment between MarCom, Business Development, Access & Engagement, Hospice Division and Philanthropy to ensure an integrated "One Empath" approach to outreach, sales, and storytelling.
Champion a culture of collaboration and creativity, connecting brand purpose to measurable business outcomes.
Direct multi-channel marketing campaigns and creative content that elevate Empath's system and local brands.
Oversee digital marketing strategy-including website, social media, SEO/SEM, email, analytics, and online reputation-to engage key audiences and strengthen brand reach.
Partner with Business Development to design referral growth campaigns, and with Philanthropy to strengthen donor engagement, event promotion, and stewardship communications.
Ensure brand consistency across all digital and print assets, advertising, and media communications.
Utilize data insights and market analytics to track performance and optimize investments for greatest impact.
Oversee internal and external communications, including media relations, crisis response, executive communications, and thought leadership initiatives.
Advance internal communication strategies that strengthen colleague engagement, transparency, and alignment across the Empath system.
Develop messaging and materials to support Boards, program launches, donor relations, and community initiatives.
Build strategic partnerships with media, community organizations, and industry associations to enhance Empath's visibility as a leader in Full Life Care.
Lead, mentor, and inspire a talented team of 12+ professionals in marketing, communications, digital media, and creative design.
Foster a culture of innovation, collaboration, and accountability aligned with Empath's values: Eternally Hopeful, Courageously Impactful, Lovingly Truthful, Profoundly Helpful, and Confidently Skillful.
Oversee department budgets, vendor relationships, and resource allocation across markets and service lines.
Drive continuous improvement and professional development within the MarCom team to advance system excellence.