Vice President, Marketing and Communication; Institutional Advancement; 678

The Centers•Cleveland, OH

2d•Onsite

About The Position

Reporting to the Chief of Institutional Advancement, the Vice President of Marketing and Communications provides leadership, strategic direction and operational oversight for all marketing and communications functions at The Centers. The Vice President is responsible for leading the development, implementation, and management of The Centers’ internal and external branding initiatives (advertising, web, social media, marketing collateral, event and media strategies) which are aligned with The Centers’ business strategies. In conjunction with the Chief of Institutional Advancement, the Vice President, will plan, lead, and manage all aspects marketing and communication operations, including budgets, personnel, and purchased services. S/he will develop a marketing and communications plan for The Centers and directly manage activities that promote, enhance, and protect the organization’s brand reputation.

Requirements

Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or similar field
7-10 years of demonstrated progressive leadership experience in Marketing/Communications field
Verbal and written communication: demonstrates high level of proficiency in both verbal and written modes of communication; able to express thoughts and ideas to diverse audiences and build connection with them to the information being shared; exchanges ideas and openly explores a variety of perspectives; adjusts style and content to individual audience and circumstance; able to mentor and teach others in effective communication; is a model for communication
Public speaking and presentation: able to confidently deliver an engaging message to groups of people; prepares content thoroughly, structures it logically and delivers on the objectives; engages audience while managing nerves; positively influences the audience and responds to their needs
Project planning and management: has demonstrated success in planning and managing projects at both an individual and group level; is familiar with project planning and management tools and has used such tools in past project work; delegates successfully; has successfully executed marketing campaigns
Connection to People and Ideas: demonstrates awareness of community issues, organizations, and resources; able to cultivate positive relations with a wide variety of people including members of the Board of Trustees, community leaders, staff and volunteers

Nice To Haves

Leadership within a complex non-profit entity preferred
Community involvement a plus

Responsibilities

In conjunction with the Chief of Institutional Advancement, develop an annual plan for the Marketing and Communications efforts, outlining objectives for each strategic area of our work with tactical plans for achieving those objectives.
Lead overall brand rollout strategy for The Centers, including integrated client recruitment, marketing and digital strategy. Direct market research activities to keep abreast of relevant issues, evaluate marketing and communication activities, and monitor emerging trends.
Lead the generation of online content that engages audience segments and leads to measurable action. Expand digital platform to include the development of video components to support recruitment and marketing efforts for services and brand advancement. Create, maintain, and update the Centers’ digital presence to ensure all platforms accurate define and display its programs and services.
In partnership with program managers, spearhead client recruitment and program advancement strategies for all program areas. Actively partner with program staff to monitor recruitment and enrollment trends, best practices and strategies to continually drive client services through effective community outreach.
Develop and implement strategies that successfully deliver information and key messages to the public.
Cultivate a strong and productive relationship with both print and electronic media contacts. Serve as the lead point person on media interactions that help promote and/or impact the organization, including crisis communications.
Oversee the writing and distribution of all press releases and actively engage, cultivate and manage press relationships to ensure coverage surrounding The Centers’ programs, special events, public announcements, recruitment and other projects.
Lead comprehensive internal communications strategy in partnership with appropriate executive leaders to ensure that The Centers’ mission, common purpose, values and service standards are consistently communicated throughout the organization.
Oversee development of all internal and external print and digital communications, including newsletters, annual report, service line recruitment materials, and marketing collateral.
Oversee website updates and work with a third party to maintain the website.
Direct budgeting, planning, third party consulting engagements, and staff development. Supervise and coach two marketing managers and department interns as needed.
Manage volunteer work groups as needed to implement programs and events.
Provide media training to The Centers staff as needed.