Vice President, Integrated AI Marketing

LexisNexis • Raleigh, NC

10d

About The Position

We are seeking a strategic and innovative Vice President, Integrated AI Marketing to help shape the future of digital marketing and to support long-term, data-informed decision-making at LexisNexis Legal & Professional. This role will sit at the intersection of digital marketing transformation, AI-driven insights, and organizational marketing strategy. The ideal candidate will bring expertise in digital marketing, account-based marketing (ABM), and marketing process improvements—while leveraging AI technologies to accelerate impact across programs, teams, and accounts.

Requirements

• 7+ years of experience in B2B marketing, with strong expertise in digital marketing and/or ABM.
• Proven track record in implementing AI or advanced analytics within marketing programs.
• Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles.
• Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, DemandBase or similar).
• Strong ability to balance strategic planning with hands-on execution.
• Excellent communication and stakeholder management skills.

Nice To Haves

• Background in enterprise technology, SaaS, or information services industries.
• Experience working in organizations undergoing marketing transformation.
• Exposure to SAP, AWS, or other organizations recognized for advanced marketing models.

Responsibilities

• AI Driven Marketing Strategy & Execution: Build, teach, and scale AI-driven marketing practices to elevate performance across the marketing organization.
• Lead the design and execution of high-value digital marketing programs that drive measurable outcomes.
• Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen understanding of customer needs and perceptions, and mine insights that strengthen marketing, PR, GTM, and thought leadership.
• Deliver actionable analytics (i.e: campaign ROI, pipeline influence, engagement metrics, reputation/perception metrics) that inform marketing programs, GTM planning, GEO/content authority, brand health, and executive decision-making.
• Translate customer, campaign, and market insights into actionable recommendations that inform external communications strategies and strengthen LexisNexis’ legal AI innovation authority.
• Digital Campaign Experimentation, Development, Tracking & Automation: Partner with marketing and communication leaders to design, test and execute targeted ABM programs.
• Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals.
• Identify account similarities and trends to maximize efficiency and scale and highlight emerging topics and content opportunities that can be elevated through PR and thought leadership.
• Marketing Organization Planning & Optimization: Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross-team collaboration
• Contribute to role design, team optimization, and marketing transformation initiatives.
• Partner with cross-functional teams to integrate AI-driven marketing practices into broader workflows.
• Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees