Vice President, Influencer Marketing

Orchestra•New York, NY

83d•$130,000 - $150,000•Hybrid

About The Position

Orchestra is seeking a Vice President, Influencer Marketing to join our Travel, Hospitality & Real Estate team. In this role, you will design and execute comprehensive influencer strategies that amplify brand stories, strengthen consumer engagement, and elevate our clients’ presence across the travel, hospitality and real estate industries. You will counsel clients on how to build long-term, impactful relationships with creators and thought leaders, while managing high-profile campaigns that drive both awareness and measurable business results. Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

Requirements

8+ years of experience in influencer relations, social media, PR, or brand partnerships with proven success in the travel, hospitality and real estate industries
Strong knowledge of all social media platforms, KPIs and best practices. Knowledge of paid social and optimization
Established network and strong working relationships with influencers, talent agencies and platform partners across travel, lifestyle, real estate and hospitality
Exceptional communication, presentation, and interpersonal skills with the ability to engage both clients and influencers
Skilled in time management, budget oversight and multi-brand project execution in fast-paced environments
Strong strategic thinker who is creative, proactive, collaborative and solutions-oriented
Proven ability to stay ahead of emerging digital trends, tools, and technologies and apply them to elevate influencer programming
Capable of working both independently and in a dynamic, high-energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them

Responsibilities

Develop, lead and execute multi-faceted influencer strategies and campaigns in the travel, hospitality and real estate sectors, from one-time activations to long-term partnership programs
Build, nurture and maintain strong relationships with travel, lifestyle, real estate, culture, brand and hospitality influencers to deliver engaging, authentic, branded content
Oversee Influencer "casting", negotiation, contracting and content management across different campaigns
Be able to marry the online and offline, understanding digital campaigns can drive action in real life; strong understanding of the relationship between brand, media, and audience
Collaborate closely with PR, marketing, and content teams to align influencer activity with broader brand messaging and ensure consistency across all platforms
Serve as a key point of contact and thought leader for clients, delivering clear recommendations, industry insights and trend analysis to inform strategy
Monitor, analyze and report on influencer and campaign performance; apply learnings to continually improve effectiveness and ROI
Bring, develop and maintain strong relationships with influencers across all of the aforementioned industries, working with them to create engaging, authentic, branded content
Work closely with Orchestra’s Growth team to pitch Influencer engagement as both a standalone and add-on communications channel.
Support and collaborate with team leads to envision and execute creative influencer-driven campaigns that advance client goals

Benefits

Medical, dental, and vision insurance for employees and dependents
Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
401K with a 4% employer match and no vesting period
Generous paid time off
Pre-tax commuter benefits
Mobile phone reimbursement for data and minutes
Employer-funded life insurance
Discounted annual bikeshare membership
Corporate discounts through Tickets at Work

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