Vice President, Influencer Marketing & Paid Media

Praytell•New York, NY

16h•$150,000 - $175,000•Remote

About The Position

Description Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now. We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living. Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you. The Opportunity We’re looking for a Vice President, Influencer Marketing & Paid Media to manage and grow our influencer and paid media practice. This role is ideal for an integrated leader who blends strategic vision with hands-on expertise, understands how creators and paid amplification drive real business impact and thrives in close partnership with clients and internal teams. You’ll set direction for the discipline, guide integrated influencer and paid media programs, build and mentor high-performing teams and help shape the agency’s future through new business, thought leadership and operational excellence. If you’re energized by culturally relevant storytelling, excited by creator-led and paid strategies and motivated to build smart, high-impact programs alongside talented teams and forward-thinking clients, this role is for you. This role is based in New York City.

Requirements

10+ years of experience leading influencer marketing and paid media programs within a PR, social or integrated agency environment
Strong track record serving as a trusted advisor to C-level and executive clients, leading complex conversations and managing escalations
Proven senior leadership experience building, mentoring and managing high-performing teams
Deep experience developing integrated influencer and paid media strategies that align with PR, social, creative and media disciplines
Fluency in paid social, creator amplification, whitelisting and performance optimization, with the ability to partner closely with media and analytics teams
Demonstrated experience defining success frameworks, KPIs and reporting standards that clearly show business impact and ROI
Experience driving influencer and paid media strategy for new business pitches and driving organic client growth
Solid operational and financial acumen, including experience with scoping, pricing, resourcing and margin management
Strong point of view on influencer marketing, paid media and the creator economy, with the ability to translate trends into actionable client strategies while evolving and expanding the agency’s capabilities and offerings
Ambitious and entrepreneurial
Flexible and adaptable
Meticulous and well-organized
A creative problem solver
Inquisitive and eager to learn
Collaborative and team-oriented
Honest and ethical in all work
Committed to advancing diversity, equity, inclusion and belonging in the workplace

Responsibilities

Evolving the long-term vision for influencer marketing and paid media, defining capabilities and priorities and ensuring the discipline continues to evolve in partnership with the Head of Influence, including anticipating shifts in the creator economy, platforms and consumer behavior and translating those changes into forward-looking strategies that strengthen Praytell’s offerings
Serving as a trusted advisor to C-level and executive clients, owning senior relationships, leading high-stakes conversations, navigating complex challenges and helping clients make informed decisions
Developing and delivering integrated influencer and paid media strategies aligned with broader PR, social, media and experiential efforts, ensuring influencer thinking is embedded early in the creative and strategic process rather than treated as a standalone or downstream tactic
Providing strategic oversight of paid social, creator amplification and performance-driven activations, partnering closely with media and analytics teams to ensure efficient investment, continuous optimization and thoughtful use of paid media to extend the impact of influencer and earned efforts
Driving integration of influencer-led commerce and social commerce initiatives into core marketing and revenue strategies (shoppable content, affiliate and creator-affiliate programs, livestream shopping, in-platform shopping features, etc.) to turn creator programs into revenue-generating channels
Refining success frameworks, KPIs and reporting standards to clearly demonstrate business impact and ROI, and guiding teams and clients to use data and insights to inform strategy, creative development, optimization and future investment decisions
Fostering sustainable department growth through thoughtful hiring plans, resourcing models, scoping, pricing and financial stewardship, and partnering with senior leadership to ensure the influencer and paid media practice operates efficiently, scales responsibly and contributes meaningfully to agency performance
Building, mentoring and retaining high-performing teams by setting clear expectations, investing in development and identifying future leaders, while fostering an inclusive, collaborative culture that supports creativity, accountability and long-term career growth
Leading influencer and paid media strategy for integrated new business efforts and identifying opportunities to expand existing client relationships through innovation, results and deeper integration of influencer and paid media solutions
Representing the agency through thought leadership, speaking opportunities and industry relationships and positioning Praytell as a leader in influencer marketing and paid media
Establishing strong processes, tools and workflows that support scalable execution and consistent quality

Benefits

Salary: $150,000 - $175,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.)
Comprehensive health care (Medical, Dental, Vision)
Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
Traditional and Roth 401(k) options with an annual employer contribution based on company performance
Flexible Time Off (FTO), company holidays and mental health days
Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
Paid parental leave and fertility support
Training and team-building programs
Camp Praytell, our company offsite (eligibility based on start date)
Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
And more!