Vice President, Influencer Marketing

Orchestra•New York, NY

16d•$135,000 - $150,000•Hybrid

About The Position

Orchestra is seeking a Vice President, Influencer Marketing to lead bold, strategic creator, influencer, and celebrity programs that break through culture and drive measurable business results. This role is ideal for a cross-industry leader who thrives at the intersection of earned, owned, and paid — and who builds innovative, first-to-market programs that generate headlines, shape conversation, and deliver omnichannel impact. We are looking for a modern influence architect: someone who understands how to translate brand ambition into culturally resonant storytelling, scalable creator ecosystems, and fully integrated campaigns that connect social, PR, experiential, partnerships and performance marketing into one cohesive narrative. Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

Requirements

8+ years of experience leading strategic creator, influencer, celebrity or brand partnership programs across multiple industries
Proven track record of developing innovative, first-to-market programs that drive cultural impact and measurable business results
Deep understanding of the modern influence ecosystem — including organic content, paid amplification, performance marketing and platform-specific optimization
Experience blending PR-driven storytelling with data-informed paid strategy to maximize reach and ROI
Established network across creators, celebrities, talent agencies, platforms and cultural tastemakers
Strong executive presence and client counsel skills, with the ability to translate emerging trends into actionable strategic recommendations
Demonstrated ability to lead omnichannel programs that connect digital and IRL experiences
Strong business acumen, including budget oversight, contract negotiation, forecasting and performance reporting
Creative, entrepreneurial thinker who thrives in fast-paced, collaborative environments and consistently pushes programs beyond the expected
Passion for staying ahead of emerging platforms, technologies, and cultural shifts — and the ability to apply them in ways that differentiate brands in the marketplace

Responsibilities

Architect and lead integrated creator, influencer and celebrity strategies across industries that blend organic storytelling with paid amplification to drive awareness, engagement and measurable business impact
Develop first-to-market, culturally resonant programs that generate headlines, social conversation and earned media — extending beyond platform-native content
Design omnichannel ecosystems that seamlessly connect social, PR, experiential, partnerships and media into unified brand moments
Counsel senior clients on modern influence strategy — from creator partnerships and celebrity collaborations to platform innovation and cultural trend forecasting
Lead high-profile campaigns from concept through execution, including casting, talent negotiation, contracting, content oversight and amplification strategy
Build and maintain strong relationships with creators, celebrities, talent agencies and platform partners across categories
Translate brand objectives into creator-led storytelling frameworks that drive both cultural relevance and commercial outcomes
Integrate paid and organic efforts strategically, ensuring content is optimized for performance, audience targeting and cross-channel amplification
Partner closely with PR, media, experiential, content and growth teams to ensure influencer programming ladders into broader communications and business strategy
Monitor performance across awareness, engagement, earned impact and conversion metrics — applying insights to continually refine strategy and ROI
Support new business efforts by positioning influencer and creator engagement as both a standalone growth driver and a powerful integrated channel