Vice President, Growth

COREL

9h • Remote

About The Position

The VP of Growth owns the full commercial motion for WinZip Compression, PC Utilities, and Ad Remover — three consumer-facing software brands with established revenue bases and significant growth opportunity. This includes GTM strategy, paid media execution, eCommerce and funnel optimization, and direct product strategy influence.

The primary mandate is to rebuild ROAS and paid media performance across this portfolio while expanding the free user base, improving user retention, and driving full funnel optimization — from campaign performance through to conversion. Equally important is the ability to play an influential role in product strategy, working closely with the CPO to shape product decisions that improve both free and paid user retention across the brand portfolio. This role requires hands-on performance marketing expertise, strong analytical capability, and the ability to influence product decisions without direct ownership of the product roadmap.

Requirements

• 12+ years in performance marketing, growth marketing, or digital GTM — with a clear record of rebuilding underperforming paid media programs, not just managing established ones.
• Deep paid media expertise across search (Google, Bing), display, social, and affiliate channels. Experience managing significant budgets with active ROAS monitoring and campaign-level decision authority.
• Strong eCommerce and conversion rate optimization experience — direct knowledge of checkout flow mechanics, trial-to-paid conversion, and structured A/B testing methodology.
• Experience growing and converting free user bases — building freemium or trial-led acquisition funnels that convert at scale.
• B2C consumer software experience required — understanding of how consumers discover, evaluate, and purchase software products.
• Product-led growth experience — ability to frame GTM decisions in terms of product experience and influence roadmap priorities without owning the product function.
• Demonstrated ability to work cross-functionally and influence without direct authority
• Analytically rigorous — comfortable building ROAS models, interpreting cohort retention data, and presenting both to senior leadership.

Nice To Haves

• Experience in PE-backed or high-growth software with accountability for marketing spend efficiency and commercial outcomes.

Responsibilities

• ROAS Rebuild & Paid Media: Diagnose current paid media performance across all three brands. Eliminate unmonitored auto-bidding. Establish ROAS targets by channel and brand. Deploy incremental S&M budget with defined kill thresholds — scaling what works, stopping what doesn't. Own search, display, social, and affiliate channels.
• eCommerce & Funnel Optimization: Own the full digital acquisition funnel from first click through paid conversion. Identify and close conversion leaks. Run structured A/B testing across landing pages, checkout flows, and trial-to-paid sequences.
• Free User Base Expansion: Build and execute programs to grow the free user base across the brand portfolio — developing the acquisition strategies, onboarding flows, and engagement programs that convert free users into paying subscribers.
• GTM Strategy: Develop and own go-to-market strategy for each brand — including seasonal campaign planning, promotional calendar, pricing and packaging input, and launch coordination for new product releases.
• Product Strategy Influence: Participate in monthly product-revenue alignment with the CRO and CPO. Bring customer acquisition data, free user behavior, and market intelligence into product decisions. Drive the commercial case for product investments that improve both free and paid user retention.
• Lapsed Customer Reactivation: Build and own a structured reactivation program targeting lapsed subscribers across the brand portfolio, with emphasis on WinZip where returning customer behavior is established and scalable.
• Bundling & Cross-Sell: Evaluate and execute bundling opportunities across WinZip, PC Utilities, and Ad Remover — packaging that improves conversion, average revenue per user, and retention.
• Performance Measurement: Build and maintain weekly dashboards covering ROAS, CAC, new bookings, eCommerce conversion rates, free-to-paid conversion, and cohort retention by brand. Report to CRO on a defined cadence.
• Team Leadership: Build and lead a focused growth team including paid media managers, eCommerce specialists, and growth analysts.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 251-500 employees