Vice President, Growth Marketing
About The Position
The Vice President, Growth Marketing leads the strategy, execution, and optimization of acquisition, engagement, and retention marketing programs to drive sustainable membership and revenue growth for Girl Scouts of the USA. Reporting to the Chief Marketing Officer, this role is accountable for building and scaling a high‑performing growth marketing function that integrates paid media, demand generation, conversion optimization, and audience development across the full marketing funnel. Operating at an enterprise level, the VP, Growth Marketing sets the vision, priorities, and operating model for growth marketing, ensuring investments are data‑driven, measurable, and aligned with organizational objectives. The role partners closely with Analytics & Insights, Membership, Digital, and Brand teams to improve customer acquisition efficiency, reduce customer acquisition cost (CAC), and increase lead‑to‑member conversion and lifetime engagement. As a senior people leader, the VP oversees and develops a multi‑disciplinary team spanning Membership Marketing, Revenue Marketing, Paid Media, Organic Social, and Marketing Technology. They foster a culture of accountability, innovation, and continuous improvement while strengthening cross‑functional collaboration and marketing operations to support long‑term growth and brand impact for the Girl Scout Movement.
Requirements
- Team leadership, strategic vision, data-driven decision making, cross-functional leadership, strong communication skills and experimentation and innovation. Digital marketing and member engagement marketing expertise.
- Office 365 or similar suites
- Competency in PowerPoint or similar presentation software
- Competency in Microsoft Excel or similar software
- Analytics tools
- Bachelor’s degree or equivalent experience
- At least 15 years of marketing experience in a corporate environment
Responsibilities
- Build a scalable acquisition marketing function to drive membership and revenue growth.
- Lead all paid acquisition efforts and manage demand generation and brand paid media budgets.
- Optimize inbound marketing channels and conversion rates across digital platforms.
- Develop audience-aligned content strategies across SEO, email, website, and broader digital efforts.
- Monitor and report on acquisition and revenue marketing metrics, continuously improving efficiency and reducing customer acquisition cost (CAC).
- Design and implement strategies to retain and engage members throughout the customer lifecycle.
- Collaborate with membership and program teams to ensure messaging and experiences foster long-term engagement
- Build and shape a high-performing marketing team structure aligned with GSUSA’s growth priorities.
- Lead and mentor teams across Membership Marketing, Revenue Marketing, Paid Media, Organic Social, and Marketing Technology.
- Foster a culture of innovation, accountability, and performance.
- Influence internal operations to enhance marketing efficiency and member experience.
- Collaborate with analytics and insights teams to leverage data for decision-making and performance optimization.
- Align marketing strategies with organizational priorities and digital transformation initiatives
Benefits
- GSUSA offers 20 days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
- Medical and Behavioral Health Coverage
- Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
- Both plans include GSUSA partial subsidy of premium costs
- Dental and vision coverage
- Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
- Company-paid life insurance
- Flexible work arrangements
- 12 weeks of paid parental leave
- 401(K) with company match
- Short- and Long-Term Disability for salary continuation
- Health and Wellness Classes and Activities throughout the year
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What This Job Offers
Job Type
Full-time
Career Level
Executive
