Vice President, Growth

Geotab•Atlanta, GA

1d•Hybrid

About The Position

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news. We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Vice President, Growth who will be responsible for the strategic architecture and operational health of the company’s global revenue engine. If you love technology, and are keen to join an industry leader — we would love to hear from you! As the Vice President, Growth, your key area of responsibility will be maintaining a high-velocity, predictable growth model that meets monthly revenue targets through a balanced mix of direct acquisition and global reseller channel enablement. You will serve as the bridge between marketing investment and measurable P&L impact. You will fuel the engine that drives Geotab growth!

Requirements

12+ years of experience with Growth Marketing in a SaaS company.
8+ years of leadership experience.
North American SaaS/IoT Pedigree: Extensive experience scaling B2B SaaS or telematics organizations in the North American market, with a deep understanding of hardware-enabled software models.
Analytical Mastery of Partner Economics: Expert-level proficiency in SaaS metrics (MRR, NDR, LTV:CAC) and the ability to link marketing activity directly to fleet expansion and hardware activation outcomes.
Strategic Global Vision: Demonstrated ability to manage growth at scale across diverse geographies (NA, EMEA, LATAM, APAC), navigating the complexities of international market entry and localized demand gen.
Operational Rigor: A background in high-velocity testing environments where monthly revenue targets necessitate a proactive, agile approach to strategy and execution.

Responsibilities

Execute the Global Go-To-Market (GTM) strategy by defining the growth roadmap and ensuring acquisition loops are localized for global fleet markets while maintaining centralized efficiency and Geotab’s brand standards.
Optimize Full-Funnel Unit Economics (LTV/CAC) by monitoring global marketing spend and focusing on the efficiency of customer acquisition across both direct and indirect channels, specifically accounting for hardware-to-subscription conversion cycles.
Orchestrate Performance and Demand Generation to drive Opportunity Pipeline through the centralized management of paid, organic, and lifecycle channels to ensure a steady flow of high-intent pipeline for both direct sales and Geotab’s global reseller network.
Evolve Growth Strategies to meet customers where they are. Drive new horizons of growth, adopt new tools & strategies to continue to drive awareness of Geotab’s products & services in an increasingly LLM-first world.
Support Reseller Channel Enablement and Co-Marketing in collaboration with Sales and Partnerships to build a "Marketing-as-a-Service" framework that provides partners with the infrastructure, leads, and assets required to scale indirect revenue.
Own Growth Infrastructure and Data Attribution by directing the tech stack strategy to ensure data integrity, multi-touch attribution, and real-time reporting of monthly recurring revenue (MRR) and net-new hardware activations.
Drive Cross-Functional Alignment with Product and Marketplace by partnering with Engineering to integrate growth-focused features into the user experience and leveraging the Geotab Marketplace to drive ecosystem expansion and customer retention.
Provide Organizational Leadership and Mentorship to a high-performance growth team, establishing standardized KPIs, testing methodologies, and operational cadences to ensure a culture of rigorous, data-driven execution.
Manage Revenue Forecasting and Strategic Reporting for the executive leadership team, providing transparent, data-backed forecasts of monthly growth trajectories while identifying risks and opportunities in the global telematics pipeline.
Oversee the activities, development and performance of team / direct reports.
Support Geotab global strategic initiatives.