Vice President for Enrollment, Marketing and Communications

Texas Wesleyan University Portal•Fort Worth, TX

32d

About The Position

Serving as the university’s chief enrollment, marketing and communications officer, the Vice President acts as a strategic and practical advisor to the President, executive staff and the Board of Trustees in the development and execution of the university’s overall leadership, vision and management of the school’s enrollment, marketing & communication plans. He/she also provides leadership for all aspects of the university’s efforts to engage the public through admissions, recruitment, marketing, digital communications, media relations, social media, publications, and editorial strategies. The Office of Enrollment oversees the following areas: - Undergraduate Admissions (freshmen and transfer students) - Graduate Admissions - Admissions Operations The Office of Marketing and Communications oversees the following areas as well: - Marketing (undergraduate and graduate) - Communications - Public Relations - Video and Photography - Web Development and Strategy The Vice President plays a pivotal role in the strategic plan in the following areas: - Sustaining enrollment to maintain a vibrant general education curriculum and pre-professional liberal arts-based degree programs undergraduate and graduate - Sustaining professional graduate programs that meet community needs for professionally prepared employees - Enrolling a diverse student body - Increasing community awareness of the University and its programs - Reflecting a consistent and coordinated Texas Wesleyan brand aligned with academic and strategic priorities - Creating a University community that supports the advancement of Texas Wesleyan and enhances internal and external communications

Responsibilities

Develop research-based marketing and internal/external communication plans in support of the university’s strategic plan.
Ensure that effective program planning and assessment is carried out to accomplish the goals and objectives of the university’s & the department’s strategic plan.
Evaluate staff based on performance criteria that supports and advances the department’s and university’s Strategic Plan.
Work collaboratively with university subject-matter experts to initiate, implement, and measure the effectiveness of marketing and communication strategy in areas such as enrollment, development & alumni relations, campus life, employee and community relations, and academic affairs.
Lead the conception and design of the university’s Web and social media presence.
Serve as a key advisor to the President, senior management and the Board of Trustees on communication matters and initiatives.
Represent the university’s mission, vision, and values at official functions on campus and within the community.
Serve on university committees as assigned.
Oversee the development of media relations materials with the regional, statewide and national press.
Advise on media relations strategies, monitor media issues and developments, and develop connections to raise institutional visibility.
Oversee all public relations efforts for the university.
Develop and manage operating budgets.
Provide leadership and vision for organizing and directing enrollment.
Direct admissions in providing and directing procedures for admitting students.
Develop and implement innovative recruitment programs, including strategies to support the school’s diverse goals.
Establish admission goals with the assistance of the President and CFO .
Ensure the goals are met, while communicating achievements and concerns with the President throughout the recruiting year.
Plan and implement strategies to meet the University’s recruiting goals for attracting qualified applicants and converting admitted applicants to matriculating students and oversee all recruiting activities.
Monitor the University’s enrollment and issue periodic reports on number of students enrolled.
Direct and coordinate the establishment of enrollment programs.
Represent the University’s mission, vision, and values at official functions on campus and within the community.
Review, develop, interpret and enforce policies and procedures to ensure compliance with applicable laws and university policies.