Vice President Europe & Middle East Marketing

MGM Resorts International

2d

About The Position

The primary responsibility of the Vice President Europe & Middle East Marketing is to identify and develop new customers, as well as maintain existing customer relationships to drive profitability, annually. This role exposes high-net worth international casino customers to the entertainment offerings at all MGM Resorts properties.

Requirements

• 10+ years of prior relevant experience, including casino marketing experience
• Bachelor’s degree or equivalent experience
• Experience working in a similar resort setting
• Communicate effectively in the language of their assigned region, such as Mandarin and/or Cantonese for Far East Marketing, Korean for Korean Marketing, or relevant European languages and/or Arabic for European or Middle Eastern Marketing
• Must be able to travel frequently, both domestically and internationally, to engage existing customers and identify new patrons for the company

Responsibilities

• Determine and evaluate customers’ casino activity to provide corresponding incentives and authorize or approve high amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts)
• Drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property’s customer development efforts
• Makes critical business decisions regarding customer’s allowances and comps while managing customers to a profitable level
• Develop and assist in creating special events and attend functions when appropriate to promote marketing efforts and greet customers
• Demonstrate a strong player development skillset by engaging new and inactive customers
• Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers.
• Supports new programs directed at identifying gaming and non-gaming M life customers
• Liaisons between customers and operating departments to ensure guest requests are fulfilled
• Provides support to customers in advancing their tier level
• Ensures Marketing Events are communicated to customers through a variety of communication channels
• Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
• Resolve customer disputes and complaints to the satisfaction of the customer and the company
• Comply with all laws, Title 31 and attend all mandatory compliance and training sessions

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees