Vice President, Direct-to-Consumer Travel Marketing Strategy

Arrivia • Scottsdale, AZ

37d

About The Position

arrivia is seeking an executive leader to own the strategic positioning and commercial performance of our direct-to-consumer cruise business. This role is not about traditional marketing campaigns; it's about being the central strategic integrator who aligns our commercial product (cruise inventory) with our brand promise across all customer touchpoints. You will be accountable for translating consumer insights into a clear, compelling brand narrative and ensuring that this value proposition drives measurable outcomes in customer acquisition, digital conversion, and long-term member loyalty. Success is defined by enhanced brand equity, optimized digital performance, and cohesive cross-functional alignment that results in sustainable revenue growth.

Requirements

• Experience: 10+ years of senior leadership experience in the D2C Travel, E-commerce, or Cruise industry. A proven track record in driving growth, digital conversion, commercial performance, and LTV.
• Education: Bachelor's degree required; MBA or advanced degree in an analytical field highly preferred.
• Executive Skills: Demonstrated ability to influence executive-level stakeholders and motivate cross-functional teams toward shared commercial and brand objectives.
• Expertise: Deep command of digital performance metrics, customer behavioral analytics, and retail merchandising strategies in a direct-to-consumer environment.

Responsibilities

• Commercial Brand Positioning: Define the core value proposition and retail story for our direct-to-consumer cruise channels. Own how our product is priced, presented, and discovered digitally.
• Performance & Digital Cohesion: Serve as the strategic bridge between Marketing, Merchandising, Supply Chain, and Revenue Management. Ensure that digital experiences, promotional offers, and inventory presentation are unified and optimized to strengthen the brand and maximize conversion.
• Customer Lifecycle Optimization: Drive strategic direction for testing, personalization, and content strategy across the customer lifecycle (acquisition, email, retention) to improve clarity, engagement, and ultimately, Customer Lifetime Value (LTV).
• Executive Influence: Lead the cross-functional planning and communication rhythms. Influence teams (Product, Technology, Supply) without direct reporting authority to deliver major strategic initiatives on time and on brand.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Accommodation
• Number of Employees: 1,001-5,000 employees