Vice President, Digital Growth Global Strategic Marketing

BeautyHealth•Reston, VA

9d•$200,000 - $230,000

About The Position

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox. The VP, Digital Growth Global Strategic Marketing is responsible for the optimization of BeautyHealth’s e-commerce channels, drive new device sales to support sales and profit objectives, improving presence and engagement, and ensuring an optimal customer experience. This role will be accountable for the e-commerce CRM, paid media and SEO content strategies with potential for additional digital expansion responsibilities.

Requirements

Bachelor’s Degree required in marketing, business administration, or related field, Master’s Degree preferred
15+ years of e-commerce and digital market experience, with demonstrated ability to grow revenue and manage P&L
8+ years growth/performance marketing management, including agency management, media strategy and budget management
5+ years CRM / Email / SMS / Website SEO experience.
3+ years preferred of loyalty program management experience with demonstrated ability to increase LTV
Proven experience in managing global e-commerce operations, tech stack management and digital strategies that drive business growth and enhance brand consistency
Analytical background and ability to analyze complex trends and data to make informed decisions and generate insights to drive growth
Strong problem-solving and collaboration skills, as well as good planning, time management, and organizational proficiencies
Ability to work in and thrive in fast paced environment with multiple competing priorities
Proven management and leadership experience developing digital team members and improving digital performance
Beauty industry / skin care and/or aesthetics or medical device experience
Experience in supporting and facilitating cross-functional projects across sales and marketing

Responsibilities

Own, lead and manage E-Commerce Strategy, including Channel Sales & P&L
Build brand awareness to increase leads and conversion rates while maintaining brand integrity.
Manage sales forecasts and investment plans, providing weekly updates on trends
Define, track, and analyze KPIs to help prioritize opportunities
Develop and lead paid media strategy to drive traffic, customer acquisition and sales.
Oversee CRM /Email / SMS/ Website(s)/ Media strategy and execution.
Lead and manage tech stack and partners/ agencies to support and optimize strong digital ecosystem.
Lead Brand Experience on E-commerce site, Email, SMS, App and media ensuring creative and content reflect brand positioning and best-in-class content strategies.
Work closely with North America Regional and International Regional, Global Strategic Upstream marketing and Data Intelligence marketing teams plus cross functional team outside of marketing including but not limited to IT, Finance and Sales to own and drive digital projects and KPIs forward
Work with VP of North America marketing to support B2B and B2C Loyalty programs, including My Beauty Health app, to drive retention and LTV; set strategy, track and analyze performance ongoing
Performs other duties as assigned.