Vice President, Growth Marketing

Reformation • Los Angeles, CA

1d • Hybrid

About The Position

Reformation is looking for a Vice President, Growth Marketing to lead our global paid marketing function and scale the Ref brand in our next stage of growth. This is a senior role requiring a dynamic leader who can operate at the highest strategic level while remaining deeply connected to performance, people, and execution. The right person has managed large paid media budgets, understands scale and brings a global perspective to every decision they make. This role is heavily focused on people leadership: building, mentoring, and inspiring a high-performing team while cultivating strong relationships with agency partners, platform vendors, and cross-functional leaders across Reformation. This leader will oversee a complex, multi-channel marketing ecosystem spanning a large number of SKUs, and must have the experience and confidence to manage creative strategy, product marketing, and performance channels simultaneously. They will be the primary steward of Ref’s media investment, responsible for driving measurable revenue growth while maintaining the brand integrity that sets us apart as a digitally native, sustainability-first company.

Requirements

• 12+ years of growth marketing experience, with significant time spent in senior leadership roles at high-growth consumer or e-commerce companies
• Demonstrated experience managing large-scale paid media budgets, with a track record of efficient scaling across multiple channels
• Proven global experience: you have planned, bought, and optimized media across international markets and understand the complexity that comes with it
• Deep fluency in performance marketing channels (paid social, SEM, display, video, affiliate) and the ability to provide strategic guidance to channel experts on your team
• Experience managing creative, product, and performance marketing simultaneously in a high-SKU environment with frequent new-product launches
• Strong people leader with a track record of building, retaining, and developing talented teams; you create clarity, trust, and growth opportunities for those around you
• Demonstrated success building and managing relationships with external partners, agencies, platforms, and vendors.
• Analytically rigorous with strong financial acumen; you are comfortable owning forecasting conversations and translating data into executive-level insight
• Collaborative, cross-functional operator who builds bridges rather than boundaries and is energized by the complexity of a multi-stakeholder organization
• A genuine passion for Reformation’s brand, mission, and commitment to sustainability

Responsibilities

• Lead, develop, and inspire a high-performing growth team, including a high performing team across media buying, investment & pacing, measurement, and creative strategy; creating clarity in priorities and space for team members to grow and advance.
• Serve as the primary relationship owner for agency partners, platform vendors (Meta, Google, TikTok, and others), and cross-functional leaders across Brand, Creative, Merchandising, and Digital, building the trust and visibility that drives alignment and results.
• Cultivate strong cross-functional partnerships across the organization, breaking down silos and enabling faster, smarter decision-making at every level.
• Represent the Growth function in senior leadership conversations, serving as a key voice in financial forecasting, budget planning, and strategic investment discussions.
• Own and scale a sophisticated global paid media strategy across all performance channels, including SEM, paid social, display, video, affiliate, and emerging formats.
• Maintain a sharp focus on CPA, incrementality, and profitability at scale.
• Explore and navigate the AI-driven media landscape, staying at the forefront of automated bidding, generative creative optimization, and the shift toward agentic search environments to maintain a competitive edge.
• Maintain a sharp focus on CPA, incrementality, and profitability at scale, leveraging predictive modeling to forecast outcomes across diverse global markets.
• Bring deep experience with international market expansion and complexity, navigating the nuances of global media buying across multiple regions, currencies, and regulatory environments.
• Oversee daily investment pacing and budget deployment across a large and growing media spend, ensuring efficiency, agility, and alignment to business objectives, including weekends and high-volume periods.
• Lead the continued maturation of Ref’s channel strategy, identifying opportunities to scale proven channels and rigorously testing and exploring emerging AI-led platforms and ad formats with discipline and a focus on sustainability.
• Champion a creative strategy that is cohesive across all channels, ensuring that paid media does not exist in isolation but reinforces Ref’s unique brand and voice.
• Partner closely with Creative, Brand, and Merchandising teams to brief, develop, and iterate on content that performs and feels distinctly Ref across a large number of SKUs and frequent new-collection launches.
• Push creative thinking forward while respecting Ref’s unique approach to production, acting as a creative partner and strategic ideator rather than a prescriptive director.
• Lead a nuanced, multi-solution measurement strategy that treats attribution as both an art and a science, using data to make faster, better decisions without over-engineering for the sake of complexity.
• Build and maintain reporting structures that give the team, partners, and leadership clear visibility into performance, incrementality, and the financial impact of media investment.
• Stay at the forefront of industry shifts in measurement, privacy, and attribution; proactively identifying risks and opportunities as the landscape evolves (e.g., cookieless tracking, AI-driven signal loss, and synthetic data modeling).
• Champion a culture of experimentation, leveraging industry trends to accelerate A/B testing cycles and develop deeper insights into long-term customer LTV and incrementality.

Benefits

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees