Vice President, Digital Commerce & Loyalty, US and Canada

International Dairy Queen•Bloomington, MN

22h•$214,728 - $268,410•Hybrid

About The Position

We have an exciting opportunity available for a Vice President, Digital Commerce & Loyalty, U.S. and Canada based out of our corporate headquarters in Bloomington, MN. The Vice President, Digital Commerce & Loyalty is charged with accelerating Dairy Queen’s digital commerce, loyalty, and gift card ecosystem across the U.S. and Canada. This role has accountability for driving digital revenue growth, increasing customer lifetime value, and improving franchisee profitability through best‑in‑class digital experiences and programs. Serving as the enterprise leader for digital revenue, loyalty strategy, personalization, and gift cards, this role oversees the end‑to‑end digital experience across first-party and third‑party delivery channels (e.g., DoorDash), which today generates more than $500MM in annual systemwide digital sales, with a goal of generating over $1B by 2030. The Vice President owns performance across the mobile app, web, and third‑party marketplaces (e.g., DoorDash) and leads loyalty and CRM programs encompassing approximately 3.5MM active members and $400MM in annual customer value. The role also provides strategic oversight of Dairy Queen’s Gift Card business—a growing commercial platform approaching $100MM in annual sales—ensuring seamless integration across digital, loyalty, promotional, and in‑store touchpoints to drive incremental revenue and deepen guest engagement. This position carries P&L ownership for both International Dairy Queen and the U.S and Canadian franchisees across digital commerce, loyalty, and gift card initiatives, with direct accountability for revenue growth, margin impact, and return on investment. The Vice President defines and executes the digital roadmap in close partnership with key cross-functional partners (Technology, Marketing, Analytics & Insights, Operations, Finance), and works directly with franchisees to ensure flawless customer and crew experiences and most importantly incremental, profitable transaction growth. The role leads a high‑performing and growing organization of approximately 9–11 team members, supported by an extended ecosystem of internal and external partners. Balancing strategic vision with strong operational rigor, the Vice President acts as a growth driver and change leader as digital continues to become an increasingly important expectations of customers and the #1 growth opportunity for DQ.

Requirements

Bachelor’s degree in Marketing, Business, or a related field required; advanced degree preferred.
Significant progressive leadership experience in digital commerce, loyalty, CRM, or customer experience, ideally within retail, restaurant, or franchise‑based environments.
Minimum 12+ years of relevant experience, required
Proven track record of driving digital revenue growth and customer engagement across complex, multi‑market businesses.
Strong understanding of digital platforms, MarTech, CRM, personalization technologies, and digital payment or stored‑value programs.
Demonstrated ability to lead cross‑functional initiatives and influence senior stakeholders in a matrixed organization.
Experience building and leading high‑performing teams in fast‑paced, transformation‑oriented environments.
Exceptional communication skills with the ability to translate complex concepts into clear, actionable insights.