Vice President Corporate + Brand, Media Relations

Porter Novelli•Boston, MA

1d•$145,000 - $160,000•Hybrid

About The Position

Porter Novelli is a global communication company with offices across the US and internationally in London, Mexico City, and Toronto. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table. We’re seeking a Vice President with best-in-class media relations experience with the ability to flex across multiple Corporate/B2B2C assignments with varying profiles and needs. This role requires a player-coach mentality - someone who’s hands-on with media strategy and execution, who also can mentor and lead a team. The ideal candidate is a strategic communicator and creative thinker, who thrives on developing earned-first, audience-led ideas that connect to culture and generate business impact. Having integrated agency team experience, leading cross-channel communications campaigns involving earned, influencer, and paid media, is a major plus. The role will entail stewarding both national and global assignments including leading account teams, workflows, and client management across muti-country assignments. Ability to work with a high performing client, highly-matrixed organizations, and attention to detail is a must.

Requirements

10+ years of experience in PR/communications, with a focus on corporate/earned media
Client-service excellence and solution-oriented attitude to achieve program results
Proven success in leading campaign-based assignments, brand activations, and elevating brands not typically seen in mainstream media conversations
Demonstrated ability to lead an “always on” program driving thought leadership, news jack effectively, and create media moments from scratch
Strong media contacts and hybrid pitching experience across business/B2B and consumer/lifestyle outlets
Strong leadership, collaboration, and execution skills with firm attention to detail
Experience working on global accounts, stewarding assignments across multiple countries and agency teams
Strong confident presence – someone who can serve as the go to for clients

Nice To Haves

Background in financial services, fintech, professional services, industry associations or adjacent industries preferred

Responsibilities

Lead Corporate Comms/B2B2C account teams with an emphasis on earned media and reputation-driving activations that reach top-tier business, trade and mainstream consumer audiences
Steward global teams, workflows and client management across multi-market assignments
Produce creative storytelling narratives and thought leadership angles that make brands resonate with key audience segments
Spot and act on newsjacking opportunities tied to cultural and media trends
Develop proactive storylines and media hooks to generate earned results in the absence of news
Build and maintain strong relationships with media influencers in business, finance, and consumer news
Partner with internal brand, comms, and marketing teams to align integrated agency teams on creative activations
Interface as day-to-day account lead with experienced, high performing client organizations
Effectively partner with the agency’s Innovation Engine team to deliver data-driven, insight-led work
Mentor and guide junior team members while being directly involved in day-to-day execution