Vice President Corporate + Brand, Media Relations

Porter Novelli•Boston, NY

26d•$145,000 - $160,000•Hybrid

About The Position

Porter Novelli is a global communication company with offices across the US and internationally in London, Mexico City, and Toronto. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table. The Role We’re seeking a Vice President with best-in-class media relations experience with the ability to flex across multiple B2C assignments with varying profiles and needs. This role requires a player-coach mentality - someone who’s hands-on with media strategy and execution, who also can mentor and lead a team. The ideal candidate is a strategic thinker and creative storyteller, who thrives on newsjacking, spotting trends, cultural moments, and creating news, all with the goal of inserting brands into the conversation in both lifestyle and business news venues. Having retail financial services experiences – or taking brands with a less obvious lifestyle hook—and pitching it successfully to media outlets who don’t cover a finance, or a related beat is a major plus. The role will entail stewarding both national and global assignments including leading teams, workflows, and client management across muti-country assignments. Ability to work with a high performing client, highly-matrixed organization, and attention to detail is a must.

Requirements

10+ years of experience in B2C PR/media relations, with a focus on consumer/lifestyle media
Proven success in elevating brands not typically seen in pop culture conversations
Ability to make financial topics engaging for broad, non-financial audiences
Demonstrated ability to newsjack effectively and create media moments from scratch
Strong media contacts and pitching experience across consumer and lifestyle outlets
Client-service excellence and solution-oriented attitude to achieve program results
Strong leadership, collaboration, and execution skills with firm attention to detail
Experience working on global accounts, stewarding assignments across multiple countries and agency teams
Strong confident presence – someone who can serve as the go to for clients

Nice To Haves

Background in financial services, fintech, or adjacent industries preferred

Responsibilities

Lead B2C media strategy and execution to drive earned media in top-tier lifestyle, business, and cultural outlets
Steward global teams, workflows and client management across multi-market assignments
Produce creative storytelling angles that make brands resonate with key audience segments
Spot and act on newsjacking opportunities tied to cultural and media trends
Develop proactive storylines and media hooks to generate earned results in the absence of news
Reframe financial narratives to appeal to non-financial/lifestyle press
Build and maintain strong relationships with consumer, lifestyle, and business media
Partner with internal brand, comms, and marketing teams to align messaging
Interface as day-to-day lead with an experienced, high performing client organization
Effectively partner with the agency’s Innovation Engine team to deliver data-driven, insight-led work
Mentor and guide junior team members while being directly involved in day-to-day execution