Vice President, Business Development (GreyOwl)

Onni Group • Los Angeles, CA

4d • $160,000 - $200,000

About The Position

The VP of Biz Dev (US) ensures GreyOwl becomes a recognized leader in MSP, AI CCTV, ULC Monitoring, Managed Wi-Fi, and Low-Voltage technology across U.S. markets. To build, lead, and scale a high-performance U.S. Sales organization that consistently delivers predictable revenue, strong margins, and long-term client partnerships for GreyOwl. This role establishes the vision, strategy, process, and cultural rhythm that guide: Business Development Managers (BDMs) Sales Engineers (SEs) Inside Sales / Procurement Regional Sales Pods Channel / Referral Partnerships (future phase) NOTE: If you are applying from Seattle, Phoenix and Chicago; this position is for candidates who are interested in moving/relocating to LA. Perks & Benefits: Competitive pay & a Comprehensive Benefits Package. Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance. Annual Education Allowance Generous Referral Program Fun & collaborative company culture with lots of team building events Local discounts to restaurants, clothing stores, personal training, and more Free access to a fully equipped gym Friends and Family rates for hospitality brands.

Requirements

• 10+ years in Sales leadership (MSP, MSSP, IT, SaaS, Low Voltage, or Security preferred).
• Proven success growing revenue 3–5× within 2–3 years.
• Experience managing multi-state or multi-region sales teams.
• Deep understanding of: MSP pricing recurring revenue models project-based sales security systems (bonus)
• Demonstrated ability to mentor, coach, and scale sales teams.
• Strong forecasting, financial literacy, and operational alignment skills.
• Executive presence suitable for enterprise-level interactions.

Responsibilities

• Revenue Strategy & Sales Leadership Build and execute the U.S. sales strategy aligned to GreyOwl’s growth targets. Create annual and quarterly revenue plans, goals, territories, and KPIs. Lead pipeline forecasting with 95%+ accuracy . Drive GTM campaigns across Property Management, Construction, SMB, and Enterprise verticals. Own the U.S. P&L contribution for sales revenue.
• Team Leadership & People Development You will lead, coach, and grow the U.S. Sales organization Hire and mentor BDMs, AM-aligned sales supporters, and SEs. Build a performance-driven culture rooted in: proactive outreach, margin protection, clean documentation, consultative selling, disciplined follow-up, consultative selling Lead weekly sales standups, deal reviews, 1:1 coaching sessions, and skill development workshops Create career paths for reps, future team leads, and new vertical specialists. You are the head coach of the U.S. sales machine.
• Sales Process Optimization Implement, maintain, and optimize GreyOwl’s Sales Operating System: Discovery Framework Scoping Process (BDM ↔ SE ↔ PM) Pricing Matrix adherence Proposal standards Opp stages, taxonomies, and forecasting BDM → AM handoff Ensure all sales efforts align with feasibility, operational capacity, and delivery requirements. You eliminate guesswork and enforce discipline.
• Cross-Functional Alignment Sales does not operate in a silo. You will drive alignment between: Sales ↔ Solutions Engineering Early feasibility review Technical accuracy Risk identification Sales ↔ Pro Services (PMO) Handoff timing Scope integrity Kickoff readiness Sales ↔ Support Ops Pre-onboarding expectations Capacity awareness Sales ↔ Customer Success (AMs) Renewal visibility Upsell alignment Client sentiment and risk You run the company-wide revenue engine in harmony with Ops.
• Margin Integrity & Pricing Governance Protect pricing floors; approve escalations only with strategic justification. Ensure reps sell value, not discounts. Work with Finance to ensure proposals are profitable and scalable. Prevent scope creep or misaligned expectations during sales cycle. Margin protection is one of the core pillars of this role.
• Market Expansion & Partner Development Lead GreyOwl’s U.S. geographic expansion strategy (multi-state or regional play). Develop strategic channel or referral partnerships (property management, construction GC firms, integrators). Identify new verticals and product/service opportunities. Represent GreyOwl at events, conferences, and high-value prospect meetings.
• Data, Reporting & Predictability Maintain a world-class CRM hygiene culture. Build dashboards for: pipeline velocity win/loss trends discount leakage deal stage health rep performance Report weekly/monthly sales performance Make decisions grounded in data, not anecdotes.

Benefits

• Competitive pay & a Comprehensive Benefits Package
• Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• Annual Education Allowance
• Generous Referral Program
• Fun & collaborative company culture with lots of team building events
• Local discounts to restaurants, clothing stores, personal training, and more
• Free access to a fully equipped gym
• Friends and Family rates for hospitality brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed