Vice President, Business Development (GreyOwl)
About The Position
The VP of Biz Dev (US) ensures GreyOwl becomes a recognized leader in MSP, AI CCTV, ULC Monitoring, Managed Wi-Fi, and Low-Voltage technology across U.S. markets. To build, lead, and scale a high-performance U.S. Sales organization that consistently delivers predictable revenue, strong margins, and long-term client partnerships for GreyOwl. This role establishes the vision, strategy, process, and cultural rhythm that guide: Business Development Managers (BDMs) Sales Engineers (SEs) Inside Sales / Procurement Regional Sales Pods Channel / Referral Partnerships (future phase) Perks & Benefits: Competitive pay & a Comprehensive Benefits Package. Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance. Annual Education Allowance Generous Referral Program Fun & collaborative company culture with lots of team building events Local discounts to restaurants, clothing stores, personal training, and more Free access to a fully equipped gym Friends and Family rates for hospitality brands.
Requirements
- 10+ years in Sales leadership (MSP, MSSP, IT, SaaS, Low Voltage, or Security preferred).
- Proven success growing revenue 3–5× within 2–3 years.
- Experience managing multi-state or multi-region sales teams.
- Deep understanding of: MSP pricing recurring revenue models project-based sales security systems (bonus)
- Demonstrated ability to mentor, coach, and scale sales teams.
- Strong forecasting, financial literacy, and operational alignment skills.
- Executive presence suitable for enterprise-level interactions.
Responsibilities
- Revenue Strategy & Sales Leadership Build and execute the U.S. sales strategy aligned to GreyOwl’s growth targets.
- Create annual and quarterly revenue plans, goals, territories, and KPIs.
- Lead pipeline forecasting with 95%+ accuracy.
- Drive GTM campaigns across Property Management, Construction, SMB, and Enterprise verticals.
- Own the U.S. P&L contribution for sales revenue.
- Team Leadership & People Development You will lead, coach, and grow the U.S. Sales organization Hire and mentor BDMs, AM-aligned sales supporters, and SEs.
- Build a performance-driven culture rooted in: proactive outreach, margin protection, clean documentation, consultative selling, disciplined follow-up, consultative selling Lead weekly sales standups, deal reviews, 1:1 coaching sessions, and skill development workshops Create career paths for reps, future team leads, and new vertical specialists.
- You are the head coach of the U.S. sales machine.
- Sales Process Optimization Implement, maintain, and optimize GreyOwl’s Sales Operating System: Discovery Framework Scoping Process (BDM ↔ SE ↔ PM) Pricing Matrix adherence Proposal standards Opp stages, taxonomies, and forecasting BDM → AM handoff Ensure all sales efforts align with feasibility, operational capacity, and delivery requirements.
- You eliminate guesswork and enforce discipline.
- Cross-Functional Alignment Sales does not operate in a silo.
- You will drive alignment between: Sales ↔ Solutions Engineering Early feasibility review Technical accuracy Risk identification Sales ↔ Pro Services (PMO) Handoff timing Scope integrity Kickoff readiness Sales ↔ Support Ops Pre-onboarding expectations Capacity awareness Sales ↔ Customer Success (AMs) Renewal visibility Upsell alignment Client sentiment and risk You run the company-wide revenue engine in harmony with Ops.
- Margin Integrity & Pricing Governance Protect pricing floors; approve escalations only with strategic justification.
- Ensure reps sell value, not discounts.
- Work with Finance to ensure proposals are profitable and scalable.
- Prevent scope creep or misaligned expectations during sales cycle.
- Margin protection is one of the core pillars of this role.
- Market Expansion & Partner Development Lead GreyOwl’s U.S. geographic expansion strategy (multi-state or regional play).
- Develop strategic channel or referral partnerships (property management, construction GC firms, integrators).
- Identify new verticals and product/service opportunities.
- Represent GreyOwl at events, conferences, and high-value prospect meetings.
- Data, Reporting & Predictability Maintain a world-class CRM hygiene culture.
- Build dashboards for: pipeline velocity win/loss trends discount leakage deal stage health rep performance Report weekly/monthly sales performance Make decisions grounded in data, not anecdotes.
Benefits
- Competitive pay & a Comprehensive Benefits Package.
- Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
- Annual Education Allowance
- Generous Referral Program
- Fun & collaborative company culture with lots of team building events
- Local discounts to restaurants, clothing stores, personal training, and more
- Free access to a fully equipped gym
- Friends and Family rates for hospitality brands.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
101-250 employees
