Vice President, Brand Marketing PR (Consumer Tech client)

Edelman•New York, NY

2d•$95,000 - $155,000•Hybrid

About The Position

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. This role is open to be based from: New York, NY Edelman is seeking a VP for a hybrid brand-tech role to lead culturally grounded, insight-driven work that earns attention and drives business impact for a leading electronics brand. This VP will be integral in supporting one of Edelman’s largest and longest-running clients with out-of-the-box thinking that taps into the ever-evolving media landscape. This person should be ambitious and excited about creating effective launch strategies, executing media events, and effectively cultivating a high-performance team. This VP is both a leader and a doer, able to delegate and triage complex workflows while actively contributing to daily deliverables themselves. Travel is a requirement of this role. Trips of 2+ weeks to Asia or Europe will be required, usually approximately once per quarter but cadence can vary. Due to an upcoming event, we will only consider candidates who are available to travel July 15-30, 2026.

Requirements

A bachelor’s degree in a relevant field (public relations, communications, English, journalism, advertising, business) or equivalent work experience
7+ years’ experience in communications or public relations
Experience working on large B2C clients
Advanced writing skills and ability to translate ideas into compelling communications plans
Enthusiasm for technology, AI and shaping global brands
Able to work a hybrid schedule in the New York City office
Able to travel at least two weeks internationally every quarter
Confident client partner with experience presenting to senior stakeholders
Ability to keep multiple deliverables and workstreams on track, managing all stakeholders and contributors
Strong people leader, invested in mentorship and coaching
Keen eye for detail, organization and quality assurance
Experience writing SOWs and/or overseeing account budgets, staffing, and operations

Nice To Haves

Strong point of view on culture, media and consumer behavior
Motivation to take on unique and challenging opportunities that grow our business and expand your personal/professional horizons
Well-developed systems for execution, learning, and adapting

Responsibilities

Develop integrated product launch strategies in collaboration with our Strategy and Data & Intelligence partners
Guide work from insight to execution to reporting, ensuring quality, consistency and brand alignment
Model and develop an engaged and performance-led culture among a team that spans three global markets, in partnership with other global leads
Manage multiple workstreams in a fast-moving environment with evolving priorities
Drive a variety of work that maps to multiple product launch cycles per year, including but not limited to: Developing earned PR tactics for traditional media, influencer/creator, analysts, and more; developing original IP to evolve thought leadership; planning large-scale, experiential media events; executing media partnerships; writing product messaging; writing executive talking points and editorials; overseeing reporting & measurement of PR performance
Work with a global mindset, embracing collaboration that spans time zones and creating PR strategies that must activate in multiple countries
Help operationalize AI use across the team