Vice President, Brand & Experience Strategy

Publicis Groupe•New York, NY

20d•Hybrid

About The Position

As a VP Strategy, you will lead client engagements (brands within a portfolio, projects, and pitches) with complete autonomy and supporting resources. You'll partner closely with account, creative, CRM & social strategy colleagues to establish vision, cross-channel approach, and execution from briefing to campaign launch. You will present strategy frequently to clients and become part of their trusted partner team that helps guide the work in the right direction. You'll be an advocate for the team by helping to build their ideas up and move them to the next level. You will also be responsible for managing and mentoring a team of strategists and developing best practices for the Brand and Experience Strategy team. You will work at the intersection of various strategic functions: brand, experience, audience, communications, creative, paid display, technology, analytics, and marketing.

Requirements

12+ years developing marketing strategies at an agency, consultancy or within a marketing department
Strong leadership and team management skills with the ability to mentor and develop team members.
Experience across a broad range of strategic activations with the ability to orchestrate, manage and contribute to the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
Be a strong presenter that can compel internal teams and clients through storytelling.
Effectively communicate complex ideas to internal and external stakeholders.
Continuously move work forward with a willingness to take action, get your hands & mind deep in the work
Skilled in insight development and strategic direction from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
Strong project management skills with the ability to manage multiple projects and priorities in a fast-paced environment.
Experience advising clients (VP- to C-level) on strategic considerations and best practices for building effective digital programs and organizations
A curiosity to stay up-to-date with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns.

Responsibilities

Provide cross-channel marketing program leadership for the client's owned digital experiences. This role is responsible for strategy and program definition as well as stewarding activation across owned and paid channels including (Site, CRM, Social, Content and Media).
Define a digital program's strategic vision and business goals to guide strategy development and execution to drive client business performance
Collaborate with clients to understand their business needs and objectives, and develop recommendations and solutions to achieve them.
Create compelling strategies for global 360 campaigns, including communication frameworks and digital & social activations
Act as voice of consumer, developing inspiring creative briefs and strategies to bring campaigns to life in digital and beyond
Be the trusted expert on all things consumer & culture related
Collaborate with creative teams to help guide their ideas strategically
Create digital roadmaps to guide execution of programs and initiatives
Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
Facilitate workshops and ideation sessions
Mentor mid-level talent and support their career development
Scope and drive the development of engagements (scoping, timing, deliverables, effort)
Identify new opportunities and bring ideas to clients in order to help grow account revenue
Contribute to staffing and resourcing, being an advocate for strategic needs across the account
Proactively offer and create solutions that improve Strategy processes and/or elevate its outputs

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances