Vice President, Brand Strategy & Governance

Impact Networking•Vernon Hills, IL

15d•$160,000 - $180,000•Onsite

About The Position

Impact Networking is entering a pivotal chapter: evolving our brand, modernizing our market positioning, and aligning every touchpoint to a unified customer-centric experience. The Vice President of Brand Strategy & Governance will serve as the strategic architect and steward of Impact’s brand — defining, governing, and advancing the brand identity across all business units, channels, and experiences. This executive leader owns the brand strategy and all mechanisms that ensure consistent execution — including design, creative direction, messaging, tone/voice, content standards, and media activation. They bring deep creative and brand expertise, functioning as the central creative North Star for the enterprise. They lead the Design, Content, and Media teams to build a high-performing, highly aligned brand engine that drives awareness, preference, trust, and measurable business outcomes. This role is critical to the success of the company’s 2026 brand evolution, market expansion, and long-term brand equity strategy.

Requirements

12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services.
Demonstrated success leading brand strategy, identity systems, creative teams, and multi-channel brand campaigns.
Deep expertise in creative direction and design leadership (agency or in-house).
Proven experience managing and elevating enterprise brand governance models.
Track record of leading cross-functional brand transformations, rebrands, or architecture consolidations.
Strong portfolio demonstrating creative and strategic leadership.
Visionary brand strategist with ability to translate complexity into clarity.
Expert understanding of modern brand systems, integrated marketing, and the interplay between brand, design, content, and media.
Executive presence with strong influencing skills — able to guide Executive Leadership Team-level decisions.
Exceptional communication and storytelling abilities.
Analytical mindset with ability to measure brand impact and tie creative efforts to business outcomes.
Strong cross-functional leadership and change management abilities.

Responsibilities

Brand Strategy & Architecture Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units.
Translate the brand vision into scalable frameworks that inform messaging, creative direction, and go-to-market execution.
Establish the brand architecture for sub-brands, solutions, verticals, and offerings (including Impact Security / DOT Security decisions).
Partner with the CMO and ELT to guide the ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative.
Brand Governance & Creative Leadership Function as the chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications.
Create and enforce brand standards, toolkits, governance models, and QA/approval workflows for marketing and cross-functional teams.
Oversee the development of visual identity systems, brand guidelines, creative templates, and messaging playbooks.
Act as the escalation point and final approver for high-visibility creative and brand assets.
Ensure all creative produced ties back to the company’s North Star and brand promise.
Team Leadership & Cross-Functional Alignment Lead and develop the Design, Content, and Media teams, ensuring excellence in creativity, storytelling, execution, and alignment.
Build a collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact.
Mentor directors and managers, fostering a culture of innovation, accountability, and cross-functional partnership.
Manage agency/vendor relationships (creative, brand, media, research) with clear scopes, performance metrics, and ROI expectations.
Content, Messaging & Narrative Development Oversee enterprise content strategy including storytelling, editorial voice, messaging frameworks, and audience-based narratives.
Ensure content aligns to the buyer journey and supports demand generation, ABM, PR/communications, and customer enablement.
Develop a unified brand story and core messaging foundation for all offerings, verticals, and lifecycle stages.
Media, Awareness & Brand Performance Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI.
Partner closely with Demand and Digital teams to ensure media efforts reinforce brand strategy and build top-of-funnel awareness.
Develop brand performance dashboards including brand equity, preference, share of voice, NPS, and awareness metrics.
Research, Insights & Customer Experience Alignment Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization.
Influence end-to-end customer experience to ensure every touchpoint — digital, sales, service, internal — aligns to brand promise.

Benefits

Up to 20 days of PTO
Up to 7 Paid Sick Days
12+ paid holidays
Paid Parental Leave
Comprehensive Health, Disability Life, Dental and Vision Plans
401(K) & retirement plans
Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
Continued education reimbursement
On-going training & development opportunities

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