Vice President, Banking Marketing

American Express•New York, NY

8d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? The U.S. Consumer Marketing team (USCM) leads marketing strategy for American Express in the U.S. Consumer market, with a focus on making membership essential to our customers. This includes acquiring new Card Members and deepening engagement with existing Card Members through compelling product value, differentiated experiences, and responsible growth. Within USCM, the U.S. Customer Growth Marketing team is focused on deepening customer penetration across membership products — Card, Banking, Lending, Insurance, and Travel — by evolving the growth engine, expanding reach, and driving investment efficiency. The Vice President, Banking is a senior growth leader responsible for defining and executing the end-to-end marketing strategy for the U.S. Consumer Banking portfolio, including Savings and Rewards Checking. This role is accountable for accelerating enterprise banking growth through customer acquisition, onboarding, engagement, and loyalty strategies. This leader will partner closely with Banking Product organization to shape the evolution of banking solutions and ensure marketing strategies are fully integrated into product design, capability development, and customer experience. This role sits at the intersection of product innovation, lifecycle marketing, and performance optimization.

Requirements

Demonstrated ability to Set the Agenda by defining bold, customer-centric growth strategies in complex, evolving Banking environment.
Proven track record of Making an Impact through measurable revenue growth, strong financial acumen, and ROI-driven decision-making.
Ability to Bring Others Along and Win as a Team, influencing Analytics, Product, Technology, Finance, and Servicing organizations.
Strong governance mindset and commitment to Doing It the Right Way, balancing growth with risk management and Card Member experience.
Demonstrated success in Developing People, leading large teams, building inclusive cultures, and strengthening talent pipelines.
Exceptional analytical and problem-solving skills, combining qualitative insight with quantitative rigor to inform strategic decisions.
Ability to communicate complex strategies and performance narratives with clarity and confidence, influencing senior stakeholders and driving alignment in dynamic environments.

Responsibilities

Set the multi-year lifecycle marketing strategy for Consumer Banking, spanning acquisition, onboarding, engagement, and loyalty across Savings and Rewards Checking.
Partner with Banking Product Org to inform product roadmaps and design integrated marketing strategies that drive adoption, usage, and long-term customer value.
Build and advance marketing capabilities required to scale non-card growth, working closely with Marketing Operations, Technology, Data Science, Finance, and Enterprise Digital to prioritize and implement strategic initiatives.
Own investment strategy, forecasting, and performance measurement; represent Banking marketing in annual planning and executive alignment forums.
Lead development of differentiated value propositions, customer research, marketing planning, and performance management in close partnership with Legal and Compliance.
Drive disciplined test-and-learn strategies to optimize performance marketing effectiveness and accelerate growth.
Lead and develop a high-performing team of 10+ marketers, providing coaching on banking products, regulatory considerations, and performance marketing excellence.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities