Vice President, AMER Field Marketing & Strategic Programs
About The Position
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Vice President, Product and Client Marketing to join our Marketing & Corporate Affairs team. This role is located in New York, NY In this role, you'll make an impact in the following ways:
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
- Typically 5-10 years of experience; experience in the securities or financial services industry is preferred.
- Strong strategic thinking and analytical skills with the ability to interpret market trends and data.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proven track record of successful marketing campaign management and client engagement.
Responsibilities
- Develop and implement strategic marketing plans for product and client marketing by utilizing expertise in market analysis and client insights.
- Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs.
- Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels.
- Monitor and analyze market trends and competitor activities to inform product positioning and marketing strategies.
- Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations.
- Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback.
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- We provide access to flexible global resources and tools for your life's journey.
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Industry
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
Number of Employees
5,001-10,000 employees
