Vice President, Advanced Advertising Products

Hearst Communications•New York, NY

54d•$220,000 - $250,000

About The Position

Hearst Television has an opening for a Vice President, Advanced Advertising Products. The Vice President, Advanced Advertising Products will lead the strategy, development, and execution of Hearst Television's digital advertising and OTT product portfolio. This role combines product development, platform integration, and engagement with the sales organization. It includes oversight of the company's digital ad tech stack, emerging platform strategy, and ownership of revenue generated by the full array of advertising products and services. This executive will be responsible for shaping the roadmap for digital and OTT ad products, working cross-functionally with engineering, revenue operations, and sales leadership, as well as interfacing directly with top-tier clients and partners. The position is central to Hearst Television's modernization and digital monetization strategy and will serve as a connective point between product innovation and real-time market conditions. While collaboration with our linear television teams is expected, the primary focus is on scaling digital and OTT growth. The ideal candidate has a balanced background in product management, advertising platforms, and strategic revenue leadership.

Requirements

10+ years in digital media, OTT advertising, product/platform management, or digital ad sales.
Demonstrated ability to drive digital and OTT product strategy from concept through commercialization.
Strong understanding of ad servers, SSPs, DSPs, DMPs, CTV/OTT platforms, and campaign measurement tools.
Confident leader with the ability to influence across departments and engage senior-level clients and partners. Skilled communicator who can synthesize feedback and drive results.

Nice To Haves

Bachelor's degree preferred. Preferred fields include Business, Computer Science, Information Systems, or Engineering. An MBA or advanced degree is a plus.
Prior leadership experience managing sales teams a plus.

Responsibilities

Strategic Product and Platform Leadership
Lead product development and road-mapping across digital and OTT ad products, aligned to revenue goals and market demand.
Client Engagement and Partner Strategy
Serve as a senior point of contact for strategic clients and agency partners. Translate market feedback into actionable platform enhancements and thought leadership.
Platform Integration and Technical Oversight
Oversee integration of ad tech systems with internal tools including but not limited to order management systems (OMS), revenue operations platforms, and data management platforms (DMPs).
Cross-Functional Alignment
Collaborate with internal stakeholders across product, engineering, operations, sales, data, and marketing. Partner with linear (broadcast television) counterparts to support holistic go-to-market strategies as business needs evolve.
Innovation and Market Scouting
Monitor trends in OTT, programmatic, identity infrastructure, AI, and cross-platform measurement. Identify opportunities to bring differentiated solutions to market.
AI Integration and Automation
Lead discovery and integration of AI-driven capabilities to automate, optimize, and scale digital and OTT ad operations.
Compliance and Governance
Ensure advertising products comply with regulatory standards and internal policies across all digital and OTT executions.