UX Writer / Content Designer - Automotive Interfaces

GM • Warren, MI

2d • Hybrid

About The Position

Drive the Future of Automotive Experiences – Join Our Human Interface Design Team! Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe. If you're ready to design the future of mobility, we’d love to meet you! Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business. The Role Understand Drivers & Passengers : We dive deep into user research to uncover real needs and behaviors on the road and beyond. Writing Across Platforms : From infotainment systems to mobile apps and web portals to hardware switch configurations, you'll work with partners building cohesive digital ecosystems that connect users to their vehicles and services. Build Strong Foundations : We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints. Innovate Interactions : We define how users navigate voice controls, advanced driver-assist features, and connected services. Champion Safety & Accessibility : Every design is inclusive, distraction-free, and aligned with global safety standards. Collaborate Across Teams : We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life. Why Join Us? Impact at Scale : Your designs will shape the driving and digital experience for millions of users worldwide. Creative Freedom : Explore bold ideas and push the boundaries of automotive and digital design. Continuous Growth : Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape. User-First Culture : Every decision starts with empathy for the driver, passenger, and digital user.

Requirements

• 5+ years of professional experience in content writing / UX writing
• A portfolio of work that showcases your ability to write and evaluate writing.
• Self-starter with strong autonomy. You’re comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided.
• Deep understanding of human interface design best practices.
• Experience naming products and features. You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback. You have a strong sense of what needs a name, and what simply needs a clear interface label.
• Strong editorial and design sensibility. You love language but believe most software benefits from fewer words.
• High comfort level with technical complexity. You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality.
• Strong sense of when to push back on requirements and when to work within current system constraints to keep work moving forward.
• Skilled in information architecture and taxonomy. You know how to simplify a complex menu structure.
• Comfortable presenting to executive leadership. You know how to showcase work effectively and read the room to encourage meaningful feedback.
• Kind, collaborative, and easy to work with. You build strong relationships and contribute to a positive team culture.
• Proficient in Figma. Experience following an in-house design system and writing standards

Nice To Haves

• Prior work on an operating system
• Proven ability to adapt writing style to different or emerging guidelines
• Demonstrated skills in developing effective cross-functional partnerships
• Experience designing content for non-traditional interfaces (e.g., automotive, voice, or wearable devices)

Responsibilities

• Write for all in-vehicle displays, taking a content design approach by working with partners to influence the product experience, not just the wording. This includes edits to existing text, updates to current features, and new designs for new experiences.
• Create a consistent in-vehicle experience by following existing writing standards and contributing new ones if a need arises
• Write in the context of designs and user flows by working in Figma
• Collaborate with mobile content design partners on shared features to create cohesive customer experience
• Participate in peer reviews, content design reviews, and executive reviews. Provide peer feedback and share your work for review.
• Mentor and coach other writers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees