User Acquisition Manager

Battle Creek Games

20d

About The Position

Battle Creek Games is the studio behind some of the most-played racing mobile titles in the U.S., including No Limit 2, Offroad Outlaws, and American Marksman, reaching millions of players worldwide. If you’re excited about contributing to a beloved racing franchise, we’d love to hear from you. About This Role This is a high-ownership, hands-on User Acquisition (UA) role built for someone who wants real impact. You won’t be siloed into one channel or limited to a single title; you’ll operate across all major networks, shape UA strategy, influence creative direction, and work directly with our Head of Performance Marketing on campaigns that scale into the seven figures per month. Every experiment you run and every insight you uncover will directly shape how millions of players discover and engage with our games. You’ll have the freedom to experiment across channels like Facebook, Google, TikTok, DSPs, and emerging platforms such as CTV and rewarded formats, while collaborating closely with product, creative, and analytics. If you’re hungry for ownership, variety, and the opportunity to grow into a true UA powerhouse, you’ll thrive here.

Requirements

3–5 years of hands-on mobile UA or performance marketing experience (gaming experience strongly preferred)
Proficiency with Meta Ads, Google Ads, TikTok, and/or SDK/programmatic networks
Strong understanding of attribution, cohort metrics, ROAS, IPM, and LTV
Ability to work autonomously, make quick optimization decisions, and structure clear reporting
High comfort with spreadsheets; SQL familiarity is a plus
Collaborative working style and strong communication skills

Nice To Haves

ASO experience
Experience with subscription or hybrid monetization
Mobile-first gaming background
A love of motorsports and racing games
Familiarity with TikTok, Snapchat, influencers, or other emerging channels
An AI-first mindset for ideation and workflow efficiency

Responsibilities

Manage UA campaigns across Meta, Google, TikTok, SDK networks, DSPs, and rewarded channels
Scale No Limit 2 toward a $2M+/month media budget while efficiently growing two additional live titles
Build new campaigns from scratch and maintain/optimize existing ones
Run A/B tests, evaluate user quality, and make fast, data-driven decisions
Analyze creative performance and turn insights into clear briefs
Collaborate with our Senior Marketing Artist to generate high-impact concepts
Maintain proactive, creative pipelines that match campaign scale
Partner with Product, Data, and Marketing to align UA strategy with in-game KPIs
Contribute to ASO planning and experimentation
Improve reporting structures to help visualize ROAS, LTV, and creative performance
Use AppsFlyer, Metabase, Firebase, and internal dashboards to assess performance
Optimize for ROAS, LTV, and sustainable long-term growth
Identify opportunities across new channels, bidding strategies, and emerging platforms