Senior Manager, Mobile User Acquisition

2K•Novato, CA

1d•Hybrid

About The Position

We are looking for a passionate and self-motivated Senior Manager, Mobile User Acquisition to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the Head of Mobile UA, this role will work with a number of stakeholders to grow 2K’s existing mobile games and also to launch a number of new exciting franchises on mobile platforms. The role will have a particular focus on game-specific audience, creative and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams. The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative and Analytics teams. An ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite for the role. This role will be based in Novato, CA OR Kirkland, WA.

Requirements

You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a must.
You should have a holistic view of the entire user journey and the impact of interventions at various stages.
You should be a solution-oriented, creative problem solver and self-starter with passion and enthusiasm for driving results.
6+ years of experience in mobile user acquisition.
Proven track record of successfully managing and scaling UA, retargeting and creative strategies.
Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.
Deep understanding on funnel and conversion metrics.
Requires experience working in a metrics-based environment.
Experience in data collection, analysis and reporting from multiple sources.
Understanding of UA and creative dashboards from different platforms.
Strong problem solving, critical-thinking skills, and Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~50 new creatives per month).
Advanced Microsoft Excel or Google Spreadsheet skills

Responsibilities

Lead the development and implementation of world-class new user acquisition and retargeting strategies.
Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.
Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset.
Take ownership of creative testing from concept to completion.
Drive performance marketing creative strategy, establish A/B testing framework.
Monitor & measure creative performance to quantify the impact of UA optimizations and changes.
Identify the area of improvement by analyzing performance, convert data into actionable insights.
Creation and customization of channel specific creatives.
Proactively introduce new technology for automation and operational efficiency.
Nurture business relationships with ad partners and unlock alpha/beta testing opportunities.

Benefits

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume