Used Car Manager

RON MARHOFER AUTOMALL GROUP•Cuyahoga Falls, OH

4d•$120,183 - $203,453•Onsite

About The Position

The New Car Sales Manager leads the new vehicle department at Ron Marhofer Nissan, overseeing sales performance, inventory management, pricing, merchandising, team development, and customer satisfaction. This role is responsible for achieving volume, gross profit, and CSI goals while maintaining a values-driven culture built on accountability, teamwork, and a world-class customer experience.

Requirements

Must meet or exceed 100% Nissan New Car Objective monthly
Must meet or exceed 10% District Market Share monthly.
Must meet or exceed monthly new unit & Gross Profit Forecast
Maintain an average $2,300+ in alignment with Ron Marhofer Auto Family standards.
Retail Trades: Minimum $1,300 average trade gross
Wholesale Units: Minimum $500 average trade gross
Maintain strong responsiveness and sales effectiveness, including:
Internet Lead Close Rate: 10% or greater on new car leads
Achieve and maintain CSI at above national average.
Minimum 70 Deals Closed per month

Responsibilities

Achieve and exceed monthly new vehicle volume and gross profit forecasts.
Structure competitive, compliant deals that align with OEM programs and dealership standards.
Drive high PVR performance by ensuring every customer follows full F&I process and video-disclosure compliance.
Support BDC, marketing, and digital retailing strategies to maximize lead conversion.
Order New Cars and Monitor new vehicle inventory levels, mix, and allocations; collaborate with GM and inventory team to locate product and optimize turns.
Manage pricing strategies in accordance with market conditions, OEM incentives, and group guidelines.
Ensure accurate, attractive online merchandising including photos, descriptions, digital pricing, and specials.
Partner with the Used Car Manager on trades, appraisals, and maximizing total dealership gross.
Recruit, train, motivate, and hold accountable a high-performing new vehicle sales team.
Conduct ongoing coaching, daily one-on-ones, and process-based sales training.
Maintain culture consistent with Marhofer values—approachable leadership, teamwork, respect, and continuous improvement.
Lead daily meetings with Sales, BDC, and Finance to align goals, address issues, and maintain strong communication.
Ensure all customers receive a world-class experience from first contact to delivery.
Monitor guest concerns, escalations, and follow-up to maintain strong relationships and positive reputation.
Ensure delivery process quality: product presentations, feature demonstrations, and owner onboarding.
Maintain strict compliance with OEM programs, standards, and documentation requirements.
Ensure all sales processes, digital tools, and CRM utilization meet dealership expectations.
Partner with Finance to ensure complete deal jackets, accurate paperwork, and compliance with lending and regulatory requirements.
Monitor key metrics daily: lead response, appointment show rates, close rates, volume, gross, and CSI.