US Patient & Consumer Insights Lead

GSK•Durham, NC

About The Position

The US Patient & Consumer Insights Lead will report to the Director, US Market Research & Competitive Intelligence, within the Insights & Analytics team. This role is accountable for all US patient and consumer primary market research across ViiV’s HIV Treatment and HIV Prevention portfolio, ensuring high-quality, decision-relevant research to support brand and Direct-to-Consumer decision-making. The role owns patient and consumer primary market research from question framing and study design through execution, vendor management, and delivery of decision-relevant insights. The position works closely with DTC marketing teams, patient-experience teams and other cross-functional partners, with clear ownership of market research judgment and execution. This role will provide YOU with the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Patient & Consumer Primary Market Research Lead qualitative and quantitative primary market research with patients and consumers to inform US initiatives across HIV Treatment and HIV Prevention Translate business and insight gaps into clear research objectives and study designs, and recommend the appropriate research approaches to inform critical brand decision points and emerging opportunities Partner with HIV Treatment and Prevention DTC teams by providing patient and consumer insight to help design and interpret DTC campaign performance and inform future decisions Research Design and Vendor Management Lead external research vendors across study design, execution, analysis, and synthesis Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines Ensure all primary market research is conducted in line with internal compliance policies and approved vendor standards Cross-Functional Partnership Work with Marketing, Medical Affairs, Market Access, and other functions to ensure patient perspectives are reflected in go-to-market planning Collaborate with Insights & Analytics colleagues to integrate primary research with secondary data where appropriate Present findings, implications, and recommendations to senior leaders and cross-functional teams in a clear and grounded manner Insight Synthesis & Communication Integrate insights across primary research, competitive intelligence, and secondary data Identify patients’ and consumers’ unmet needs, barriers to engagement or treatment, and opportunities for impact Develop concise deliverables that support confident and timely decision-making

Requirements

Bachelor’s degree required
5+ Direct experience leading patient-focused primary market research in a commercial pharmaceutical or biotech role
Experience using qualitative and quantitative research methodologies such as (Focus groups, Conjoint, MaxDiff, etc)
Experience managing multiple research vendors and concurrent projects

Nice To Haves

Experience in HIV or infectious disease
Experience supporting Direct-to-Consumer Marketing
Strong ability to synthesize research findings into clear implications and recommendations
Demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights
Strong analytical judgment and clear written and verbal communication skills

Responsibilities

Lead qualitative and quantitative primary market research with patients and consumers to inform US initiatives across HIV Treatment and HIV Prevention
Translate business and insight gaps into clear research objectives and study designs, and recommend the appropriate research approaches to inform critical brand decision points and emerging opportunities
Partner with HIV Treatment and Prevention DTC teams by providing patient and consumer insight to help design and interpret DTC campaign performance and inform future decisions
Lead external research vendors across study design, execution, analysis, and synthesis
Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
Ensure all primary market research is conducted in line with internal compliance policies and approved vendor standards
Work with Marketing, Medical Affairs, Market Access, and other functions to ensure patient perspectives are reflected in go-to-market planning
Collaborate with Insights & Analytics colleagues to integrate primary research with secondary data where appropriate
Present findings, implications, and recommendations to senior leaders and cross-functional teams in a clear and grounded manner
Integrate insights across primary research, competitive intelligence, and secondary data
Identify patients’ and consumers’ unmet needs, barriers to engagement or treatment, and opportunities for impact
Develop concise deliverables that support confident and timely decision-making