Unified Measurement & Marketing Science Director
About The Position
The Director, Unified Measurement & Marketing Science will develop and lead Mastercard’s enterprise-wide brand health tracking capability, unifying brand, consumer, and B2B audience measurement into a single, connected global system. This role defines the global measurement strategy, KPI governance, dashboards, and performance insights that power smarter marketing, brand, product, sponsorship, and business decision-making across all markets and audiences partnering closely with cross-functional teams. This leader will transform fragmented measurement into a cohesive, future-ready discipline - enabling faster, clearer, and more strategically integrated performance insights that support Mastercard’s innovation and growth ambitions.
Requirements
- 10+ years of experience in marketing science, brand tracking, B2B research, analytics, or performance measurement.
- Proven experience building or managing large-scale, multi-market tracking programs.
- Expertise in research design, modeling, segmentation, attribution, and KPI frameworks.
- Exceptional storytelling skills with the ability to translate data into strategic implications.
- Experience working globally and cross-functionally with marketing, media, product, analytics, and external agency partners.
- Leadership experience managing teams and external vendors.
- Experience with multi-signal measurement (survey data, digital behavior, media performance, modeling outputs) and integrating these signals into unified insight frameworks.
- Experience with AI-enabled analysis or modern analytics platforms; familiarity with Power BI, Tableau, and related tools.
- Background in data science and proficiency in Python, R, and SQL.
Responsibilities
- Lead the global unified measurement program (Consumer / B2B / SME)
- Develop connected measurement strategies for the brand
- Drive compelling measurement storytelling for leadership and key partners
- Partner and integrate across analytics, science, and measurement ecosystems
- Lead vendors, research partners, and cross-functional execution
- Build and scale the Measurement & Marketing Science practice
Benefits
- insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- flexible spending account and health savings account
- paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- deferred compensation for eligible roles
- fitness reimbursement or on-site fitness facilities
- eligibility for tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
