Unified Measurement & Marketing Science Director

Mastercard•Purchase, NY

About The Position

The Director, Unified Measurement & Marketing Science will develop and lead Mastercard’s enterprise-wide brand health tracking capability, unifying brand, consumer, and B2B audience measurement into a single, connected global system. This role defines the global measurement strategy, KPI governance, dashboards, and performance insights that power smarter marketing, brand, product, sponsorship, and business decision-making across all markets and audiences partnering closely with cross-functional teams. This leader will transform fragmented measurement into a cohesive, future-ready discipline - enabling faster, clearer, and more strategically integrated performance insights that support Mastercard’s innovation and growth ambitions.

Requirements

10+ years of experience in marketing science, brand tracking, B2B research, analytics, or performance measurement.
Proven experience building or managing large-scale, multi-market tracking programs.
Expertise in research design, modeling, segmentation, attribution, and KPI frameworks.
Exceptional storytelling skills with the ability to translate data into strategic implications.
Experience working globally and cross-functionally with marketing, media, product, analytics, and external agency partners.
Leadership experience managing teams and external vendors.
Experience with multi-signal measurement (survey data, digital behavior, media performance, modeling outputs) and integrating these signals into unified insight frameworks.
Experience with AI-enabled analysis or modern analytics platforms; familiarity with Power BI, Tableau, and related tools.
Background in data science and proficiency in Python, R, and SQL.

Responsibilities

Lead the global unified measurement program (Consumer / B2B / SME)
Design and own the end-to-end framework for Mastercard’s new single brand tracking and measurement system, driving relevance, saliency, differentiation, and business growth.
Define a unified KPI taxonomy, governance model, and reporting cadence across brand, campaign, audience, regional, product, and business-line views.
Ensure the program delivers high-impact, enterprise-level insights aligned with Mastercard’s strategic priorities.
Develop connected measurement strategies for the brand
Stand up a holistic performance framework integrating brand health, audience needs, media and creative performance, sponsorship impact, and business outcomes.
In partnership with Brand Strategy + Advertising, B2B, and Media, ensure measurement is consistent, comparable, and intuitive for cross-functional leaders.
Integrate AI capabilities into new and existing measurement systems and dashboards that meet the needs of business teams.
Identify, design, and implement new measurement capabilities leveraging advanced analytics, AI, and automation, working closely with technical and business partners.
Drive compelling measurement storytelling for leadership and key partners
Translate complex tracking outputs into simple, strategic narratives that guide decision-making and investment.
Provide actionable insights that inform brand, marketing, B2B, product, and sponsorship strategies.
Partner closely with Marketing, and regional teams to influence upstream planning.
Deliver thought leadership through clear, concise data storytelling.
Develop best practices, new methodologies and standardization that can be leveraged and scaled across regions.
Partner and integrate across analytics, science, and measurement ecosystems
Partner with analytics, data science, modeling, and media measurement teams to fuse survey, behavioral, digital, attribution, and modeled outputs into unified performance insights.
Influence senior stakeholders across Mastercard to drive adoption of unified measurement standards and embed insights into strategic decision-making.
Collaborate with cross-functional leaders to ensure consistent methodologies, eliminate duplication, and improve enterprise integration across measurement approaches.
Lead vendors, research partners, and cross-functional execution
Oversee global partners responsible for sampling, fieldwork, modeling, reporting, and dashboarding.
Ensure methodological rigor, data quality, and operational efficiency across all markets and business lines.
Manage program budgets and optimize investments across measurement components.
Build and scale the Measurement & Marketing Science practice
Establish global standards, tools, and repeatable approaches for measurement excellence.
Serve as the central point of expertise for escalations, guidance, and strategic consultation.
Hire and develop high-performing analysts and insights storytellers.
Drive continuous innovation in measurement methodology, tools, and technology to ensure Mastercard remains at the forefront of modern marketing science.

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement
Purchase, New York: $174,000 - $286,000 USD