UI/UX Digital Specialist

Hornblower Group Inc.•Orlando, FL

19d

About The Position

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems. Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com. Position Summary: We are seeking a UX/UI Designer to support the strategy, design, and optimization of our ecommerce web experiences. This role blends hands-on design work with thoughtful user research, insights analysis, component library evolution, and continuous experience improvement. The ideal candidate is comfortable working cross‑functionally, understanding user problems and desired outcomes, translating business needs into intuitive user flows, and creating polished, high-fidelity experiences.

Requirements

3–5 years of experience in UX/UI design, preferably within ecommerce or consumer-facing digital environments.
Proficiency in Figma, including components, auto‑layout, prototyping, design systems, and component library management.
Experience using Medallia, Microsoft Clarity, Hotjar, or similar behavior analytics tools.
Strong understanding of UX principles, responsive design, accessibility, and modern web patterns.
Ability to analyze behavioral and qualitative data and turn insights into actionable design changes.
Excellent communication and collaboration skills—especially in distributed or remote environments.
Experience designing for mobile-first ecommerce environments.
Familiarity with A/B testing tools (Optimizely, VWO, etc.).
Experience contributing to or maintaining a design system.

Responsibilities

Develop user-centered design solutions for ecommerce experiences, including navigation, product discovery, checkout flows, and content layout.
Create wireframes, user flows, process diagrams, and low‑fidelity prototypes to support early-stage concepting.
Build high-fidelity UI designs, visual assets, and interactive prototypes using Figma.
Design, maintain, and iterate within a UI component library to increase reusability, visual consistency, and delivery efficiency across teams.
Ensure scalable, component-driven design patterns that support long-term growth of the ecommerce ecosystem.
Partner with marketing, product, and development teams to align content strategy with user intent and business objectives.
Define page structures, content placement, and messaging hierarchies that drive engagement and conversion.
Develop and maintain UX documentation, style guides, interaction patterns, and component standards.
Monitor behavior analytics and session insights using Microsoft Clarity and Medallia to identify friction points and improvement opportunities.
Interpret user feedback, heatmaps, scroll paths, and journey insights to inform design iterations.
Support usability testing, A/B testing, and continuous improvement initiatives to guide feature enhancements.
Partner closely with business stakeholders to understand goals, requirements, KPIs, and success criteria.
Collaborate with technical stakeholders and development teams to ensure feasibility, proper implementation, and alignment with technical constraints.
Present design concepts, rationale, and prototypes to stakeholders in clear, compelling ways.
Support development handoff through detailed specifications, component definitions, and interaction guidance.