Turf Product Manager
About The Position
The Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering to deliver winning products. It also includes working with sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals. This position is expected to: · Have a passion for deeper understanding of customer jobs and behaviors · Clearly define the product strategy and roadmap · Manage all aspects of the product portfolio · Deliver Market Requirements Documents and Product Requirements Documents with prioritized features and corresponding justification · Create and develop business cases for new products based on market knowledge and customer needs that focus on profitability of entire product line · Become an expert on the jobs our customers are performing, learning every aspect of their behaviors · Be an expert with respect to the competition · Develop the core positioning and messaging for the product · Perform occasional prototype product demos · Set price points to meet revenue and profitability goals · Develop sales tools and collateral · Brief and train internal/external sales teams · Drive cross-functional collaboration · Act as a leader within the company
Requirements
- Bachelor’s degree in related field
- A natural curiosity to understand customer behavior
- Excellent written and verbal communication skills
- Excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint
- A drive to understand how equipment operates and processes
- The desire to work in a collaborative environment with the goal of enabling others
- Proven ability to influence cross-functional teams without formal authority
- Must be able to travel up to 30% of the time and have a current vehicle operator’s license
Responsibilities
- Manage the product throughout the product lifecycle
- Gather and prioritize product and customer requirements
- Define the product vision
- Work closely with engineering to deliver winning products
- Work with sales, marketing, and support to ensure revenue and customer satisfaction goals are met
- Ensure that the product and marketing efforts support the company’s overall strategy and goals
- Clearly define the product strategy and roadmap
- Manage all aspects of the product portfolio
- Deliver Market Requirements Documents and Product Requirements Documents with prioritized features and corresponding justification
- Create and develop business cases for new products based on market knowledge and customer needs that focus on profitability of entire product line
- Become an expert on the jobs our customers are performing, learning every aspect of their behaviors
- Be an expert with respect to the competition
- Develop the core positioning and messaging for the product
- Perform occasional prototype product demos
- Set price points to meet revenue and profitability goals
- Develop sales tools and collateral
- Brief and train internal/external sales teams
- Drive cross-functional collaboration
- Act as a leader within the company
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
51-100 employees
