Travel Marketing Manager

AAA Mid-Atlantic•Wilmington, DE

1d•$65,059 - $107,276•Hybrid

About The Position

AAA Club Alliance is hiring for a Travel Marketing Manager to join our team! What We Offer: As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes: Competitive annual salary; the starting base salary range is $65,059-$107,276 Annual Bonus + Annual Merit Increase Eligibility Hybrid schedule (3 days on-site weekly) Comprehensive health benefits package 3+ weeks of paid time off accrued during your first year 401(K) plan with company match up to 7% Professional development opportunities and tuition reimbursement Paid time off to volunteer & company-sponsored volunteer events throughout the year Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location. Primary Responsibilities: Strategic Leadership: Lead the development of full‑funnel marketing strategies across key travel segments. Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging. Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities. Campaign & Channel Management: Manage the strategy and tactical implementation of omni‑channel campaigns — including paid media, direct mail, influencer, email, social, landing pages, AAA.com merchandising, and in‑branch assets. Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization. Collaborate with Travel Services product owners Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment. Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance. Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI. Cross‑Functional Collaboration: Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution. Lead cross‑functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows. Production & Project Management: Manage end‑to-end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media. Request cost proposals from printers and agencies, manage budgets, and ensure on-time delivery of all assets Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns. Minimum Qualifications: Bachelor’s Degree in Marketing or related discipline or equivalent. 5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation. Proven success leading marketing strategy and full‑funnel campaigns. Experience with segmentation, personalization, and performance‑driven media strategies. Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions. Experience managing fast-paced production timelines and multiple projects within budget. Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc. Thorough knowledge and understanding of the travel industry preferred. Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed. Strong communications skills that encourage open dialogue and collaboration Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner. Excellent writing, creative briefing, and messaging skills. Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel. InDesign, Adobe Pro, Workfront and/or HTML experience a plus. Full time Associates are offered a comprehensive benefits package that includes: Medical, Dental, and Vision plan options Up to 2 weeks Paid parental leave 401k plan with company match up to 7% 2+ weeks of PTO within your first year Paid company holidays Company provided volunteer opportunities + 1 volunteer day per year Free AAA Membership Continual learning reimbursement up to $5,250 per year And MORE! Check out our Benefits Page for more information ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance. Job Category: Marketing Work from home or remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in Washington DC and 13 states including Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Virginia, and West Virginia. AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, AAA Oklahoma/South Dakota, and AAA Ohio Automobile Club joining, now representing nearly 7.4 million members in 13 states including Washington, D.C. We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team. We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while growing their own career. So that leaves one question, are you ready to make a difference? Are you being referred to one of our roles? If so, ask your connection at AAA Club Alliance about our Associate referral process! We recognize that you don’t stop being a parent, caretaker, pet owner, or student because you’re at work. We give our Associates the option to customize their experience in order to suit their individual needs and interests. We offer a wide array of benefits that give our Associates piece of mind– even after retirement. You can learn more about our benefit offerings here. AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to [email protected].

Requirements

Bachelor’s Degree in Marketing or related discipline or equivalent.
5 + years related work experience (preferably with travel industry experience); demonstrated success with marketing production and implementation.
Proven success leading marketing strategy and full‑funnel campaigns.
Experience with segmentation, personalization, and performance‑driven media strategies.
Experience managing integrated campaigns across digital (SEM, social, display, retargeting), email, and print
Thorough knowledge of marketing theory and tactics, as applied to Travel Services marketing and promotions.
Experience managing fast-paced production timelines and multiple projects within budget.
Current and relevant knowledge of digital marketing channels including Search Engine Marketing, Social Media, etc.
Strong ownership skills with the ability to influence people and outcomes, and to articulate desired direction through gaining consensus on how to best proceed.
Strong communications skills that encourage open dialogue and collaboration
Ability to quickly develop innovative and creative marketing approaches to increase sales in a cost-effective manner.
Excellent writing, creative briefing, and messaging skills.
Proficiency in MS Office Suite with expertise in PowerPoint, Word, and Excel.

Nice To Haves

Thorough knowledge and understanding of the travel industry preferred.
InDesign, Adobe Pro, Workfront and/or HTML experience a plus.

Responsibilities

Lead the development of full‑funnel marketing strategies across key travel segments.
Translate consumer insights, member behavior, and competitive intelligence into actionable campaign plans and messaging.
Partner with key stakeholders to define annual travel marketing strategies, KPIs, and growth opportunities.
Manage the strategy and tactical implementation of omni‑channel campaigns — including paid media, direct mail, influencer, email, social, landing pages, AAA.com merchandising, and in‑branch assets.
Oversee campaign briefs, creative direction, segmentation, targeting, and performance optimization.
Collaborate with Travel Services product owners
Ensure alignment between messaging, channel mix, offers, and customer journey by travel segment.
Evaluate campaign effectiveness through KPIs, analytics dashboards, and financial performance.
Recommend optimizations to improve conversion, reduce acquisition costs, expand retargeting pools, and enhance overall campaign ROI.
Serve as the strategic liaison between Marketing, and Travel Services, Digital, and external agencies to ensure unified campaign execution.
Lead cross‑functional planning discussions, ensure stakeholder alignment, and manage timelines, budgets, and workflows.
Manage end‑to-end production schedules for advertising materials including publications, direct mail, email, brochures, landing pages, and social media.
Request cost proposals from printers and agencies, manage budgets, and ensure on-time delivery of all assets
Lead tactical discussions with internal departments and business lines to ensure alignment of marketing and promotional efforts and on-time delivery of advertising campaigns.

Benefits

Competitive annual salary; the starting base salary range is $65,059-$107,276
Annual Bonus + Annual Merit Increase Eligibility
Hybrid schedule (3 days on-site weekly)
Comprehensive health benefits package
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year