Tournament Sales Manager

American Golf Corporation

16h

About The Position

American Golf is a trusted leader in golf hospitality, known for elevating the game and the communities around it. We bring deep expertise in golf operations and club culture, paired with a genuine commitment to creating welcoming, memorable experiences for every guest and member. Our teams take pride in course care, exceptional service, and thoughtful environments that invite people to play, connect, and feel at home. We believe golf is more than a sport, it’s a place where relationships grow, traditions thrive, and everyone is part of the community. Job Purpose Own and drive tournament and group golf revenue by developing and executing strategic sales initiatives for outings of 16 or more players. This role is responsible for building a strong pipeline, converting leads into booked events, and delivering high-quality tournament experiences that meet or exceed revenue and booking targets.

Requirements

Bachelor’s degree preferred, or equivalent experience
Minimum of 2+ years of sales experience, preferably in golf, hospitality, or event-driven environments
Proven ability to generate revenue and manage a full sales pipeline
Strong business development and relationship-building skills
Knowledge of golf operations and tournament structure preferred
Proficiency in CRM systems and Microsoft Office tools
Highly organized with strong time management and the ability to work independently
Excellent communication and client-facing skills

Responsibilities

Drive tournament and group sales revenue through proactive prospecting, networking, and strategic outreach
Develop and execute lead generation strategies aligned with club and market opportunities
Identify, target, and convert key business segments based on local market and demographic insights
Maintain an active and accurate sales pipeline, consistently tracking performance against revenue goals
Build, manage, and expand relationships with corporate clients, members, and community partners to generate repeat and referral business
Own the full sales cycle from prospecting through contract execution and post-event follow-up
Utilize CRM tools daily to manage leads, document activity, and report on performance metrics
Meet or exceed established activity benchmarks (calls, follow-ups, networking engagements) to sustain pipeline health
Oversee tournament planning and execution, ensuring all event details meet company standards and client expectations
Coordinate with internal departments and external vendors to deliver seamless, high-quality events
Act as the primary client contact, including on-site presence when needed, to ensure successful execution
Conduct post-event evaluations to drive client satisfaction, retention, and future bookings
Provide consistent reporting on pace, pipeline, and revenue forecasts to leadership
Participate in sales meetings, strategy sessions, and company initiatives
Partner with operations and marketing teams to align sales efforts with overall business objectives
Actively represent the club within the local community through events, trade organizations, and networking opportunities
Execute club-level marketing initiatives in partnership with corporate marketing
Support broader sales efforts across disciplines as business needs require