Communications & Marketing - Tourism Specialist

City of Temple, TX•Temple, TX

65d

About The Position

Under general direction of the Tourism Division Director, the Tourism Specialist is responsible for satisfying visitor information needs, coordinating activations, marketing information management and disbursement, external website content population, and stakeholder needs and advocacy. This position is closely aligned and in support of all activities within the Destination Marketing Division.

Requirements

Combination of education and experience equivalent to Bachelor's degree in Tourism, Hospitality, Marketing, or related field
Valid driver's license

Nice To Haves

Experience in hospitality, sales, marketing, content creation, newsletter writing, digital photography, website CRM/CMS, social media platforms
Outside sales experience
Industry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.)

Responsibilities

Prepares individual visitor fulfillment mailings requested via website, telephone, or USPS
Prepares and distributes fulfillment to determined area businesses, attractions, hotels
Prepares and distributes fulfillment to regional lodging properties
Liaises with Texas Welcome Centers as necessary
Maintains quantities of visitor fulfilment and related shipping materials; maintains list of fulfillment content edits and updates
Prepares fulfillment bags/materials for incoming conferences and tournaments as requested
Provides on-site Hospitality/Concierge Table as assigned; manages the entire process including set-up, fulfillment materials, tear down
Reviews daily visitor inquires via website, voice mail, USPS, and add to CRM database (Simpleview and CRM)
Maintains visitor email database for use in e-newsletter program via ActOn and any special packages messaging
Works with area businesses on knowledge/training of website Extranet (listings, special packages, tracking reports back to businesses, etc.)
Assists with website content development (listings, copy, photography, etc.)
Maintains Tour Texas website listing; populates with current content, listings
Fulfills leads from Tour Texas website weekly
Researches and submits event listings to key publications and partner websites (Texas Highways, Texas Events Magazine, Discover Central Texas, TML Exchange website, Texas Downtown)
Assists with coordination of Ask Fred and All Aboard programs
Develops and maintains ongoing visitor business stakeholder relationships (hotels, attractions, sports and event organizers, group services vendors, downtown vendors)
Assists as needed with downtown events programming and other projects as assigned (e.g., downtown lighting color change requests)
Assists Destination Marketing function area and team with a variety of projects, events, administrative, and clerical support
Participates with off-site travel trade or consumer trade shows including organization, travel, set-up/tear down, and follow-up as assigned
Prepares ongoing reports for Destination Marketing Division Director (weekly/monthly)
Demonstrates continuous effort to improve operations, decrease turnaround times, and streamline work processes in order to provide high-quality customer service
Remains current with industry trends and technology by attending trainings, conferences, webinars, etc
Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals
Follows the city policies, procedures, and safety guideline
Performs other duties as assigned