TikTok Shop Lead

Create Wellness•New York, NY

1d•Hybrid

About The Position

We are hiring a TikTok Shop Lead to take full ownership of our TikTok Shop presence, from developing channel strategy and optimizing listings to managing affiliates and analyzing content performance. This role is ideal for someone deeply familiar with TikTok, understanding what drives Shop conversions, possessing both creative and analytical skills, and eager to build and scale a channel within the broader business context. The successful candidate will own the roadmap for one of our fastest-growing channels and collaborate closely with the growth, creative, and influencer teams. At Create Wellness, we are building a category-defining wellness brand, and this role offers immediate and visible impact within a small, high-output team that moves quickly and expects a lot, while also having fun. This position offers a real seat at the table, directly shaping how Create goes to market.

Requirements

2–4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
Hands-on experience managing a TikTok Shop account (not just running ads against one)
Strong understanding of TikTok's affiliate ecosystem and creator activation
Comfortable with performance data and able to connect content decisions to business outcomes
Organized and process-oriented — you can manage a lot of moving pieces without dropping any

Nice To Haves

Experience with TikTok Shop Seller Center, metafields, and Combined Listings
Background in influencer or affiliate marketing
Familiarity with Shopify and DTC ecommerce metrics
Experience running or supporting TikTok LIVE commerce

Responsibilities

Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
Stay on top of platform updates, policy changes, and new features — and act on them fast
Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue
Build and manage Create's TikTok Shop affiliate program — recruiting, activating, and retaining creators
Work closely with agency partner to scale affiliate outreach
Identify high-potential affiliates and route the right products and briefs to the right creators
Track affiliate performance and optimize commission structures and incentives
Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy
Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)
Identify what hooks, formats, and narratives convert — and build a testing framework around it
Support TikTok LIVE strategy and execution where applicable
Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance
Surface insights on what's working and bring clear recommendations — not just data
Monitor competitive landscape and platform trends