TikTok Shop Account Manager

Flywheel Digital•New York, NY

2d•$120,000 - $120,000•Hybrid

About The Position

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be. We are seeking an experienced Account Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

Requirements

You have a proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
You possess strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
You excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
You have a keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
You work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.
You are meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.

Responsibilities

Catalog, Item, and Product Strategy & Operations:
Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
Creator Attribution Management:
Content Consultation: Provide advice on best practices for conversion-driving content.
Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
Paid Media Strategy, Management & Optimization:
Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
Sales Reporting & Analysis:
Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Benefits

Competitive paid time off, including annual leave plus paid public holidays
Great learning and development opportunities
Benefits that help you live your best life
Parental leave and benefits
Volunteering opportunities
If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume