Growth Manager (TikTok Shop)

Prenetics

11d

About The Position

IM8 is the health brand redefining what premium supplementation looks like. Co-founded by David Beckham, built on science, and scaled through digital-first channels — we're growing fast across global markets and TikTok Shop is one of our most important growth frontiers. This isn't a maintenance role. We need someone who can build, move fast, and win. We're looking for a TikTok Shop Growth Manager who lives and breathes TikTok commerce. You'll own our TikTok Shop presence end-to-end — from storefront strategy and affiliate programme to content-driven conversion and data-backed optimisation. This is a high-ownership role at the intersection of e-commerce, creator marketing, and performance marketing. If you've scaled GMV on TikTok Shop before, know how to build affiliate networks that actually convert, and can turn TikTok trends into revenue moments — we want to talk.

Requirements

2–4 years in TikTok Shop, social commerce, or creator commerce — hands-on, not just advisory
Demonstrable track record of growing GMV on TikTok Shop — bring numbers, not just stories
Experience building and managing affiliate/creator networks at scale (50+ creators)
Strong analytical instincts — you live in dashboards and make data-driven decisions fast
Deep fluency with TikTok's platform mechanics: the algorithm, affiliate tools, LIVE features, and Shop ads
Excellent creator relationship skills — you know how to motivate, brief, and retain good affiliates
You must be AI-native

Nice To Haves

Background in a high-growth DTC or health/wellness brand
Experience with paid amplification on TikTok (Spark Ads, TopView, in-feed) to boost TTS content
Familiarity with cross-market TTS (US, UK, SEA) — different playbooks, different dynamics
Existing network of TikTok creators or affiliates in the health/wellness or lifestyle space

Responsibilities

TikTok Shop Storefront & GMV Growth
Own IM8's TikTok Shop storefront — listings, product pages, pricing architecture, and promotional calendar
Drive GMV growth through a structured commercial plan: seeding, LIVE commerce, affiliate-driven sales, and paid amplification
Identify high-converting product bundles and seasonal opportunities; execute fast
Monitor and own TikTok Shop performance metrics: GMV, conversion rate, ROAS, affiliate sales share
Affiliate & Creator Commerce Programme
Build and manage IM8's TikTok Shop affiliate network — recruit, onboard, brief, and incentivise creators at scale
Develop tiered affiliate structures: micro creators, mid-tier, and macro — calibrated by GMV contribution and brand fit
Maintain a pipeline of 50+ active affiliates at any given time; know who's performing, who needs support, and who to cut
Brief affiliates with content direction, talking points, and product education — ensure brand consistency without killing creator authenticity
LIVE Commerce & Content Strategy
Plan and execute IM8 LIVE shopping events on TikTok — scripting, talent sourcing, product sequencing, promotional offers
Identify trending content formats on TikTok Shop and brief the creative team or creators to produce content that converts
Collaborate with the content team to ensure TikTok content is optimised for shop discovery and product page clicks
Test new formats (duets, stitches, product showcases) and move fast on what works
Performance Analytics & Optimisation
Own the TikTok Shop dashboard — weekly reporting on GMV, affiliate performance, product rankings, and content ROI
Identify underperforming SKUs, creatives, or affiliates early and make fast decisions to optimise
Run structured A/B tests on pricing, offer mechanics, affiliate commission tiers, and content formats
Provide bi-weekly growth summaries to VP of Growth with clear insights and recommended actions
Platform Relationships & Trend Intelligence
Manage relationships with TikTok Shop's platform team — stay ahead of new features, beta programmes, and algorithmic changes
Monitor the TikTok Shop competitive landscape — know what top DTC brands are doing on TTS and steal what's working
Bring trends to the team early — TikTok moves fast, we need to move faster
Represent IM8 at TikTok Shop briefings, brand showcases, and affiliate recruitment events