TikTok Shop Account Manager

Flywheel Digital • Baltimore, MD

3d • Hybrid

About The Position

We are seeking an experienced Account Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

Requirements

• You have a proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
• You possess strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
• You excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
• You have a keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
• You work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.
• You are meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.

Responsibilities

• Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
• Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
• Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
• Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
• Content Consultation: Provide advice on best practices for conversion-driving content.
• Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
• Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
• Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
• Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
• Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
• Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
• Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Benefits

• Competitive paid time off, including annual leave plus paid public holidays
• Great learning and development opportunities
• Benefits that help you live your best life
• Parental leave and benefits
• Volunteering opportunities
• If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed