TikTok Lead Social Manager

Pubity Group Ltd•New York, NY

About The Position

Pubity Group is a social first media company building some of the biggest and most influential pages on the internet. We reach hundreds of millions of people every month by creating content that feels human, culturally relevant, and worth sharing. TikTok is a critical part of our future growth. This role exists to make it exceptional. We are hiring a TikTok Lead Social Manager to take full ownership of Pubity’s TikTok presence. This role is responsible for everything on the platform, including strategy, content, people, growth, and performance. You will run TikTok as its own ecosystem within Pubity Group, with clear accountability and real autonomy. This is not a junior or execution only role. You are expected to lead.

Requirements

Proven experience running a high growth TikTok account or portfolio
Strong understanding of TikTok culture, trends, and storytelling formats
Experience managing freelancers or small teams
Ability to think strategically while executing at pace
Strong editorial judgement and cultural awareness
Comfortable owning performance and outcomes

Responsibilities

Own Pubity’s TikTok channel end to end
Set and evolve the TikTok content strategy, formats, and posting cadence
Be accountable for growth, engagement, and audience development, with a strong focus on the US
Monitor platform changes and trends and act quickly on opportunities
Define what high quality Pubity TikTok content looks like
Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series
Maintain editorial standards, tone, and taste at scale
Ensure content feels native to TikTok and aligned with Pubity’s brand
Hire, brief, and manage TikTok freelancers and contributors
Set clear expectations, targets, and feedback loops
Build efficient workflows that support speed without sacrificing quality
Foster a collaborative, high output team culture
Track performance daily and weekly
Analyse what is working and why
Use data and insights to inform creative and strategic decisions
Collaborate with analytics and operations teams to improve systems
Use TikTok as a testing ground for new ideas and formats
Identify content with potential to scale into larger franchises or standalone channels
Work closely with Editorial, Studio, and Commercial teams to develop winning ideas
Own the day to day relationship with TikTok platform partners
Stay ahead of new features, tools, and monetisation opportunities
Ensure the channel is structured and prepared for revenue opportunities