SeoulSpice TikTok Content Creator & Social Media Manager

SeoulSpiceArlington, VA
17dOnsite

About The Position

SeoulSpice is looking for a creative, trend-driven, food-obsessed Social Media Manager to lead our TikTok presence, produce high-performing content, and generate out-of-the-box concepts. This role is perfect for someone who lives and breathes TikTok culture, understands what makes content go viral, and can turn ideas into thumb-stopping videos. If you love experimenting with fresh concepts, especially food content, and have a deep understanding of and interest in Asian/Korean culture, this role is for you.

Requirements

  • Must be based in the Arlington, VA or Washington, DC area (onsite content capture required).
  • 2+ years experience in social media management, content creation, or digital marketing, preferably with TikTok as a primary channel.
  • Strong video editing skills (CapCut, Premiere, or similar).
  • Demonstrated experience in food content OR a genuine passion for food media, cooking, or restaurants.
  • Working knowledge of paid social strategies and analytics.
  • Creative problem-solver with a test-and-learn mindset.
  • Comfortable being behind (or in front of) the camera.
  • Experience collaborating with influencers or creators.
  • Photography skills.

Nice To Haves

  • Tapped into culture and TikTok trends.
  • Obsessed with coming up with fresh content ideas.
  • Comfortable moving fast and experimenting.
  • Passionate about food, flavor, and storytelling.
  • Excited to help build a standout brand presence in the DC & Chicago food scenes.
  • Hungry for growth with a quickly-expanding, emerging brand!
  • Interested in and understands Asian and/or Korean culture.

Responsibilities

  • Own and grow our TikTok strategy from scratch, posting calendar, and creative direction.
  • Shoot, edit, and produce short-form videos with a strong emphasis on food, taste tests, recipes, behind-the-scenes, and trend-driven content.
  • Stay ahead of platform trends, sounds, and formats to deliver culturally relevant content.
  • Engage with the community: respond to comments, collaborate with creators, and spark conversation.
  • Build, manage, and optimize paid campaigns across TikTok (and potentially Meta/YouTube Shorts).
  • Develop data-backed recommendations to improve reach, conversions, and campaign efficiency.
  • Monitor campaign performance and insights.
  • Bring new, fresh, bold content ideas to the table regularly.
  • Work with internal teams (marketing, ops, CEO) to capture content opportunities.
  • Maintain consistent brand voice and visual identity across platforms.
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