Territory Sales Manager - Great Lakes

Turtlebox Audio•Chicago, IL

8h•Remote

About The Position

We’re seeking a Territory Sales Manager (TSM) to own and grow Turtlebox’s independent retail business across the Mid West region. We have previously worked with contractors in this region - we would like to further invest in the territory and hire a W-2 employee to represent our brand. This role is responsible for building strong, long-term relationships with outdoor, hunting/fishing, premium lifestyle, and specialty retailers, while driving revenue growth, brand presence, and market penetration. The ideal candidate is an independent, motivated, and results-oriented sales professional who thrives in the field, understands the outdoor retail ecosystem, and knows how to grow both doors and dollars. This candidate will have a mix of driving and airplane travel within territory.

Requirements

3–5+ years of outside sales experience, ideally in outdoor, sporting goods, or premium consumer products.
Based in the Great Lakes region and located within reasonable driving distance of a major airport to support frequent regional and national travel.
Demonstrated success in growing wholesale revenue and opening new independent retail accounts.
Entrepreneurial, self-starter mindset with the ability to work independently in a fast-paced, high-growth environment.
Expert communication, presentation, and negotiation skills.
Willingness to travel extensively throughout the territory
Managing travel efficiently, segmenting focus areas, and balancing urban vs. rural markets
Be an expert in the outdoors activities in your region - water sports, snow sports, mountain biking, BBQ/beer, hiking, fishing, hunting. A TSM needs to speak this language and align Turtlebox with regional outdoor culture and the different buyers you will work with
Be an expert in the seasonality of this territory and build a plan for success during cold months
Passion for the outdoors and alignment with Turtlebox’s brand values.

Responsibilities

Territory Growth & Revenue: Develop and execute a growth strategy for the Great Lakes region, meeting and exceeding revenue targets for independent accounts.
New Account Development: Identify, prospect, and open new retail partners in alignment with Turtlebox’s brand ethos (outdoor, premium, and lifestyle specialty shops).
Account Management: Strengthen relationships with existing dealers to grow sell-in and sell-through, ensuring repeat orders and category growth.
Brand Building: Drive visibility of Turtlebox at retail by securing fixtures, POP displays, merchandising, and in-store events.
Territory Coverage: Actively travel throughout the territory to conduct store visits, clinics, and events—serving as the brand face for Turtlebox.
Reporting: Maintain accurate pipeline management, sales forecasting, and territory performance tracking.