Territory Sales Lead, Northern California - Pet Sales
About The Position
As a Territory Sales Lead, you will be delivering growth of our pet segment by meeting and exceeding business targets in neighborhood pet/independent pet store retail accounts in the Northern California market. Must live in Northern California, the Bay Area is preferred. In North America Pet, we win, learn and grow together. We’re passionate about our teams, our brands and our pets, and we are united in our purpose to elevate the role of pets in every family. We lead with a challenger mindset, and we strive to be the undisputed leader in premium and super premium pet food by delivering the highest quality food and treats for pets and pet parents. The Pet food category is a $50B category in the US, and we aspire to grow from $2.5B to $4B by 2030. If you’re passionate about making a difference in the lives of pets – come join us!
Requirements
- At least 2 years of sales experience in retail
- Must reside within the assigned geography
- Demonstrated ability to learn and adopt new technology and tools
- Strong partnership-building and communication skills across all levels, including presentation facilitation
- Proficiency in Microsoft Excel
- Ability to travel daily, including up to 4 hours of driving per day, 20% overnight travel, and occasional weekend work
- Ability to lift and carry up to 30 lbs
Nice To Haves
- Pet Enthusiast
- Experience with CRM systems and Tableau
Responsibilities
- Grow our pet segment by selling new and existing products into neighborhood pet/independent pet store accounts within your territory
- Serve as the primary contact for store owners, managers, and distributor representatives
- Conduct business reviews with customers to assess sales results and identify future opportunities
- Deliver effective customer education and build strong, productive relationships
- Partner with distributors to educate and earn recommendations
- Leverage trade funds and in-store activations to increase sales
- Use insights to drive category leadership, including assortment reviews, pricing analysis, seasonal program planning, new item introductions, and promotional planning
- Log visits and activity daily in Salesforce
- Take personal accountability for results and demonstrate a deep understanding of customer needs
- Show enthusiasm for pet products, categories, and priorities, linking them to customer growth
- Ensure excellent in-store execution
- Manage trade funds and assigned budgets responsibly
Benefits
- Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
