Temporary Vice President, Earned Media

Edelman•Washington, DC

About The Position

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman is seeking a Temporary Vice President, Health Media to lead earned media strategy and execution across health and wellness clients. This role provides senior-level media counsel, oversees integrated earned programs, and manages teams and budgets on sizable pieces of business to achieve client goals. The ideal candidate brings deep expertise in earned media, strong national and local media relationships, and experience leading large-scale campaigns within the health and wellness space.

Requirements

Minimum of eight (8) years of predominantly earned media experience

Nice To Haves

Proven experience executing large-scale earned campaigns in the health and wellness space
Strong established relationships with local and national news media
Experience launching and promoting consumer products via earned media
Ability to write strategic media plans and media materials with limited oversight
Strong understanding of television production, video assets, and multimedia distribution
Experience managing media budgets and leading high-performing teams
Excellent written, verbal, and presentation skills
Demonstrated ability to manage complex client issues and provide strategic solutions
Experience supporting product launches, milestone announcements, media events, and desk-side briefings
High awareness of current events and media landscape shifts
Strong strategic thinking and business development mindset

Responsibilities

Lead the research, planning, and execution of comprehensive earned media programs
Provide strategic media counsel to clients and internal teams
Develop strategic media plans and oversee execution of program tactics
Manage earned media budgets and team resources across sizable accounts
Secure high-impact placements across TV, radio, print, digital, and online media
Build and maintain strong relationships with national and local media contacts
Oversee feature placements, interview coordination, and event media participation
Develop proactive story angles and contribute to creative platform development
Review and finalize media materials, press releases, plans, and client documents
Monitor media coverage and provide strategic analysis tied to client objectives
Partner with data teams to track and evaluate media performance
Participate in new business development, including proposals and pitches
Manage vendor relationships and production partners as needed
Lead, mentor, and develop junior team members