Vice President, Earned Media, Corporate and Public Affairs
About The Position
Burson is looking for a Vice President, Earned Media to join our Corporate & Public Affairs Earned Media team. This person will contribute to the growth and performance of the firm by supporting large, integrated client teams across various workstreams and programs focused on top tier earned media relations. You will support client business priorities with earned media strategy and planning such as Thought Leadership, Executive Visibility, Purpose and Reputation/Crisis in addition to providing deep expertise in senior level Media Training. The right candidate has deep experience and understanding of Corporate Communications for large global brands with demonstrated experience connecting the dots with top tier media and news influencers through storytelling. If you’re a consumer of news with a heavy media diet and strong news instincts, Burson is a place where you’ll thrive, working on F500 global clients in a fast-paced Newsroom like environment.
Requirements
- Minimum 10-12 years of public relations work experience in the corporate communications sector with top-tier national media. Agency experience is a plus.
- Track record of developing proactive, positive storytelling for clients at the corporate level
- Cultivator of new and existing media relationships
- Demonstrated media relations success including strategy and successful/measurable outcomes
- Advanced writing skills, ability to write for senior level management and audiences adapting tone and style
- Ability to manage complex relationships diplomatically and consultatively
- Ability to think innovatively; develop creative solutions and new programs
Responsibilities
- Leverage and build relationships with a variety of top tier, business and trade media including those in the mainstream, conversative and emerging media spaces.
- Drive development of earned media relations strategies and tactics, delivering results.
- Integrate and highlight Burson’s proprietary technologies to support innovative and creative earned media storytelling opportunities.
- Serve as an SME in the Earned Media practice, with exceptional media training experience.
- Play a lead role in mentoring junior team members and support professional development opportunities.
- Develop and grow client relationships, acting as day-to-day point of contact.
- Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
- Act as the client’s go-to source of information for industry and media trends and corresponding opportunities for new perspectives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
