Temporary Senior Loyalty Engagement Specialist

Brooks Running • Seattle, WA

12d • $34 - $49 • Hybrid

About The Position

The Senior Loyalty & Engagement Specialist will help execute the strategic plan for Brooks Run Club. Brooks Run Club is a core brand program that’s critical to driving long-term loyalty, retention, and growth. You will be responsible for helping execute the Brooks Run Club 3-year vision with a focus on driving forward seasonal programming, membership benefits, digital and physical experiences. Managing the day-to-day operations of the Brooks Run Club will include cross functional collaboration, strategic planning, reporting, creative reviews, testing, and overall grit to bring the Brooks Run Club vision to life. You will also be responsible for managing the loyalty program activation calendar, launches, and overall story themes to ensure members receive the most engaging digital and in real life experiences. The Senior Loyalty & Engagement Specialist is responsible for contributing to the increase of our core loyalty KPIs and collecting customer data to deliver improved personalization.

Requirements

• Bachelor's degree with a focus in marketing, business, or another related field
• 3+ years of experience working to build/enhance loyalty program features, benefits, and prizes
• Project management, large-scale planning, and ability to lead cross-functional projects
• Experience utilizing data driven insights to develop business cases
• Strong ability to develop structured frameworks and approaches and innovative thinking to solve complex challenges in a fluid environment
• Excellent communications skills with respect to translating business needs into a data analysis approach and translating analysis results back into business terms
• Excellent listening, presentation, and written and verbal communication skills
• Strong attention to detail
• Passionate, customer-centric mentality that challenges the status quo to drive exceptional experiences for Members/Guests
• Data oriented. Uses quantitative data, hierarchical understanding, and causal thinking to find answers
• Aptitude for organization, flexibility, and producing results
• Strong customer focus/ability to anticipate and react to user needs
• Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
• Growth mindset and agility as our program evolves
• Embraces and lives the Brooks values!

Nice To Haves

• Mix of consulting and client-side experience in loyalty programs desirable
• Experience recruiting strategic partners and procuring prizing
• Curious mindset with a bias towards action to move ideas into reality

Responsibilities

• Manage the front-line day-to-day operations with Brooks Run Club team to ensure flawless execution across the multiple tactics behind each activation
• Responsible for the ongoing development and execution of the Brooks Run Club landing and promotional destination within BR.COM
• Manage the seasonal programming for Brooks Run Club which includes managing our vendor relationships, driving integrated marketing plans, and securing prizing for programming
• Work closely with the CRM team on loyalty related communications, activations, workflows, personalization, and more to communicate Brooks Run Club. Responsible for building out the objectives and proposed touch points
• Work closely with the Manager of Loyalty & Engagement on how to bring Brooks Run Club to the Brooks stores. Responsible for executing these strategies including signage, activations, and procurement
• Create the Brooks Run Club physical activation experiences in partnership with the Events team focusing on owned properties and expansion into retail opportunities as the business requires
• Develop and implement the customer promotion roadmap which includes definition/refinement of member benefits, prizing strategy, and marketing communications
• Create and execute annual customer engagement promotion editorial calendar for launches of new benefits and features
• Integrate promotional campaigns into the brand marketing calendar to promote benefits and offers and increase revenue
• Manage Brooks Run Club analytics and reporting to understand customer insights, performance toward KPIs, business opportunities, and learnings to support new Brooks Run Club experiences and future program benefits
• Collaborate with Run Sights Lab, digital products, digital marketing, events, sports marketing, and other key stakeholders to establish testing framework for new benefits and experiences. Ensure all tests and scaled approaches have clear KPIs and establish the necessary measurement processes, infrastructure to enable that

Benefits

• Benefits - including medical, dental, vision, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off - Eleven paid holidays and paid sick.
• Perks - including product discounts, employee recognition, and fitness discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees